Brand Tone

Aspirational yet accessible, encouraging, stylish, and confident. The language is positive and empowering, using affirmations and celebratory phrases. It avoids jargon, opting for clear, descriptive, glamorous language, with emojis and trendy slang for a youthful, relatable, chic, and sophisticated feel.

Brand Values

• •Empowerment and Confidence
• •Modern Sophistication
• •Quality at an Affordable Price
• •Self-Expression
• •Customer-Centricity

Best Practices

• •Lead with Empowerment: Always frame the copy around how the clothing makes the customer feel—confident, beautiful, powerful, and ready to express herself. The product is the tool; the customer's feeling is the goal.
• •Use Aspirational Adjectives: Incorporate words like "elegant," "chic," "sophisticated," "stunning," and "radiant" to maintain the brand's aspirational tone while describing products.
• •Maintain a Consistent Voice Across Platforms: While the format may change (e.g., more emojis and slang on TikTok), the core message of sophisticated, empowering, and accessible style should remain the same. Create a simple brand voice guide for all marketing team members.
• •Highlight Both Quality and Affordability: In product descriptions and ads, balance the chic, high-end feel with the value proposition. Use phrases like "luxe for less," "affordable elegance," or "quality you can feel" to communicate this dual value.
• •Engage the Community: Use questions in social media captions to encourage interaction (e.g., "How would you style this?"). When responding to comments, maintain the brand's positive and encouraging tone to build a loyal community.

Social Perception

The social perception of Luxor BY TB is positive within its own channels. Customer testimonials praise product quality, packaging, and fast shipping. Social media engagement is positive, focusing on clothing appeal, and its TikTok presence contributes to a perception of transparency. There is a lack of significant negative feedback in public forums.

Copy Examples

• •Make the entrance they won't forget. ✨ The 'Midnight Glow' dress has arrived to redefine elegance. Crafted for confidence, designed for you. Tap to shop your new power look.
• •Your Style, Your Statement. Discover curated collections designed to empower and inspire. Free shipping on orders over $75.
• •Tired of the Same Old Styles? At Luxor BY TB, we believe fashion should be bold and accessible. From stunning dresses to must-have accessories, our pieces are handpicked for the modern woman. Shop the trend-setting styles you deserve at prices you'll love. What will you express today?
• •From coffee run to date night, we got you. 😉 Which look is your vibe? #OOTD #StyleTransition #LuxorBYTB #FashionTikTok
• •Inside: 20% Off Your Next Favorite Outfit Don't just follow trends—set them. Find your next statement piece with an exclusive discount.