Brand Tone

approachable, helpful, and modern

Brand Values

• •Customer Satisfaction
• •Accessibility and Convenience
• •Reliability and Trust
• •Wide Selection

Best Practices

• •Stay Helpful and Positive: In all customer interactions, whether on social media comments or email support, maintain a helpful and positive tone. Even when addressing complaints, focus on finding a solution and express empathy.
• •Use Clear and Simple Language: Avoid overly technical jargon. Communicate in a way that is easy for the average customer to understand, reinforcing the brand's approachability.
• •Be Visually Consistent: Continue using high-quality and modern imagery for products on the website and social media. This visual consistency reinforces the brand's image as a source of contemporary tech products.
• •Engage with Your Community: Actively respond to comments and messages on social media. Running polls, asking questions, and featuring user-generated content (with permission) can further enhance the approachable and community-focused aspect of the brand.
• •Keep it Local: Continue to communicate primarily in Macedonian and reference local context where appropriate. This strengthens the connection with the core customer base in North Macedonia.

Social Perception

A reliable local online store with a wide variety of modern electronic products, fostering a positive perception through active and professional online presence and fair customer service policies, with generally neutral to positive public standing.

Copy Examples

• •Your phone deserves a new look! ✨ Check out our latest collection of phone cases - from elegant to bold, we have a style for everyone. Find your perfect match and protect your phone in style. #luxonemk #phonecases #newarrivals #techfashion
• •Ready for your close-up? 🤳 Get the perfect lighting for your videos and selfies with our popular ring lights! Now with a 20% discount for a limited time. Shine bright and create amazing content! #luxonemk #tiktoklight #ringlight #contentcreator #sale
• •Have a question about a product? Need help with your order? Our team is here for you! Contact us via Viber, Instagram, or phone - we're always happy to help. Your satisfaction is our priority. #luxonemk #customersupport #heretohelp
• •Why wait? Order your favorite gadgets today and get them delivered to your doorstep! 🚚💨 Plus, enjoy free delivery on all orders over 1000 MKD. Shopping with luxone.mk is fast, easy, and convenient. #luxonemk #fastdelivery #freedelivery #onlineshopping
• •Looking for the latest tech accessories in Macedonia? From phone chargers to gaming gear, luxone.mk has the largest selection of electronics online. Shop now for fast delivery and great prices! #luxonemk #electronics #gadgets #macedonia