Brand Tone

aspirational, sophisticated, and exclusive

Brand Values

• •Accessibility to Luxury
• •Curation and Quality
• •Elegance and Sophistication
• •Customer Trust

Best Practices

• •Use Elevated Language: Employ sophisticated and evocative vocabulary. Words like "curated," "exclusive," "signature," "unparalleled," and "refined" align with the brand's luxurious positioning.
• •Focus on the Experience, Not Just the Product: Describe how the fragrance feels, the story it tells, and the confidence it inspires. Sell the lifestyle and the emotion connected to the scent.
• •Maintain Visual and Textual Consistency: Ensure that the clean, elegant aesthetic of the website is reflected in the tone of all written content. The copy should feel as premium as the products look.
• •Speak as the Expert: Position the brand as a knowledgeable curator. Write with authority and confidence about the heritage of the fragrance houses and the quality of the ingredients.
• •Be Direct and Refined: Avoid slang, overly casual phrasing, and excessive use of emojis or exclamation points in all official communications to maintain a sophisticated and uncluttered brand voice.

Social Perception

neutral and largely undefined

Copy Examples

• •Beyond the Bottle: Discover Your Signature Scent. The World's Most Coveted Fragrances, Curated for the Connoisseur.
• •An Invitation to Indulgence | The Xerjoff Collection Awaits
• •Elegance is an attitude. Our curated selection from Creed is more than a fragrance—it's a statement. Explore the scent of legacy and distinction. #LuxOff6th #CreedAventus #NicheFragrance #LuxuryScent
• •The Art of Refined Taste: You don't just wear a fragrance—you live it. At Lux Off 6th, we believe true luxury should be within reach. Shop our exclusive collection of niche perfumes and discover the scent that defines you. Authenticity guaranteed.
• •An addictive composition that infuses ease and nobility into the festive and harmonious atmosphere of the Versailles court. This seductive oriental and spicy fragrance with an intense olfactory signature is a timeless classic, captured in a vessel of unparalleled elegance.