Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Playful and Trendy, with a youthful, humorous, and internet-culture aligned style. Direct and Commercial when communicating offers and building trust. Approchable, avoiding overly technical or corporate language for accessibility.
Brand Values
- •Variety and Personalization
- •Customer Assurance
- •Style and Protection
- •Affordability
Best Practices
- •Develop a Tone of Voice Guide: Create a simple document outlining the brand's personality. Define a set of "we are/we are not" attributes.
- •Segment Tone by Platform: While maintaining a core identity, slightly adapt the tone for each platform (e.g., short, trendy for TikTok; more detailed for website).
- •Create a "Word Bank": Compile a list of approved words and phrases that reflect the brand's values, and a list of words to avoid.
- •Align Marketing Copy with Customer Service Communication: Ensure the promises made in marketing copy are fully understood and supported by the customer service team.
- •Focus on "Why," Not Just "What": Frame the copy around the benefit to the user, connecting the product directly to the customer's life and values.
Social Perception
The brand is perceived positively for its extensive and stylish product variety, especially its trendy designs on social media, indicating it is current and in-tune with youth culture. However, there's significant negative feedback regarding operational issues like shipping delays, undelivered products, and unresponsive customer service. Additionally, brand-name confusion exists due to similar names used by other businesses.
Copy Examples
- •Your phone is naked. And sad. Fix it. ✨ With hundreds of designs, from minimalist to meme-tastic, your phone's next glow-up is one click away. #Luxmovil #CaseTok
- •Style Meets Protection. Your phone goes everywhere with you—dress it for the occasion. Shop our new collection and get free shipping on all orders.
- •Psst... Your new favorite case is inside. Tired of boring? So are we. At Luxmovil, we believe your case should be as unique as you are. Find your perfect match and protect your tech in style. Plus, returns are always on us if you don't love it.
- •Still thinking about it? We get it, commitment is hard. But with our 15-day satisfaction guarantee, it's risk-free. Give your phone the case it deserves. You won't regret it.
- •That feeling when the aesthetic is just *right*. ✨ Our 'Marmol Dreams' collection is here to make your mirror selfies 10x better. Shock-absorbent, stylish, and waiting for you. Tap to shop!
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