Brand Tone

Professional, Expert, Luxurious, Aspirational, Supportive, Community-Oriented, Passionate, and Enthusiastic.

Brand Values

• •Quality
• •Artistry & Skill
• •Innovation
• •Customer Satisfaction & Success
• •Exclusivity & Luxury

Best Practices

• •Emphasize Quality & Professionalism: Consistently use language that highlights the premium nature of the products (e.g., "superior," "meticulously crafted," "professional-grade," "high-performance").
• •Speak to the Artist: Address the copy to lash professionals, acknowledging their skill and dedication. Use industry-specific terminology where appropriate to build rapport and credibility.
• •Infuse Luxury: Incorporate words that evoke a sense of exclusivity, elegance, and high value (e.g., "luxury," "flawless," "signature," "premium," "artistry").
• •Build Community & Support: Use inclusive language ("join the society," "our community," "we support you") and share testimonials or user-generated content to foster a sense of belonging.
• •Maintain an Enthusiastic & Confident Voice: Reflect the passion customers have for the products. Use strong, positive language that conveys confidence in the brand and its offerings (e.g., "unparalleled," "breathtaking," "best," "transform").

Social Perception

Highly positive among users, seen as a trusted supplier, responsive & professional service, and a go-to for quality.

Copy Examples

• •Headline: Elevate Your Artistry. Discover the LUXLASH SOCIETY Difference. Body: Crafted for the discerning lash artist, our premium pro-made fans and signature adhesives deliver unparalleled quality and flawless results. Join the Society of lash professionals who trust Luxlash for superior retention and breathtaking sets.
• •Headline: Obsessed with Perfection? So Are We. Body: At LUXLASH SOCIETY, we believe in the power of perfect lashes. That’s why our products are meticulously designed and tested by artists, for artists. Experience the luxury of choice and the confidence of quality with every application. Your clients will see the difference.
• •Headline: Welcome to the Inner Circle of Lash Excellence. Body: LUXLASH SOCIETY isn't just about exceptional products; it's about empowering a community of passionate lash professionals. Access industry-leading supplies, innovative solutions, and the support you need to thrive. Create your best work yet.
• •Headline: The Secret to Flawless Fans & Unbeatable Retention. Body: Unlock your potential with LUXLASH SOCIETY's renowned pro-made fans, celebrated for their ultra-thin bases and superior quality. Paired with our high-performance adhesives, achieve the lasting, luxurious looks your clients demand.
• •Headline: More Than Lashes. It's a Statement. Body: Define your artistry with LUXLASH SOCIETY. Our curated collections of lashes, adhesives, and tools are chosen by the best, for the best. Invest in quality that speaks volumes and artistry that captivates.