Brand Tone

Aspirational & Empowering, Quality-Conscious & Elegant, Friendly & Engaging

Brand Values

• •Quality
• •Comfort
• •Style & Elegance
• •Performance
• •Empowerment/Confidence
• •Sustainability

Best Practices

• •Always Emphasize Quality and Elegance: Use descriptive words that evoke a sense of premium feel and sophisticated design (e.g., "premium," "luxurious," "elegant," "meticulously crafted," "second-skin feel").
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the wearer feel (e.g., "feel confident," "empower your movement," "unleash your strength," "celebrate your essence").
• •Use "You-centric" Language: Address the customer directly and focus on their needs, desires, and how the brand can meet them (e.g., "comfort *you* need," "designed for *your* daily use," "empowering *you*").
• •Highlight Spanish Origin and Craftsmanship: Emphasize the brand's roots and the care put into designing and selecting materials.
• •Incorporate Relevant Hashtags: Use hashtags like #luxfit, #ropadeportiva, #activewear, #entrenaconestilo, and #modafitness to increase visibility and engagement.

Social Perception

Positive but Limited Visibility, Founder-Driven

Copy Examples

• •Luxfit: Where comfort meets confidence. Designed for your daily life, crafted with Spanish passion.
• •Experience the elegance of our PEARL SHINE collection. Premium fabrics, meticulously designed for a second-skin feel.
• •Unleash your strength with Luxfit activewear. Empowering your movement, celebrating your essence.
• •From our hands to yours: Quality you can feel, style you can own. #luxfit #ropadeportiva #activewear
• •Luxfit is more than just clothing; it's a style of life that brings confidence, attitude, and quality.