Brand Tone

Sophisticated, Thoughtful, Modernly Whimsical, Professional & Reliable

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction & Delight
• •Ease & Convenience
• •Modernity & Uniqueness
• •Personal Connection

Best Practices

• •Embrace 'Luxe' and 'Whimsy': Balance sophistication and high-quality with elements of charm and creative flair. Avoid being overly formal or too casual. Whimsy should feel upscale and clever.
• •Focus on the 'Why': Go beyond listing contents. Explain the experience the gift provides (e.g., a moment of blissful relaxation, a taste of Nashville's vibrant spirit, a gesture of sincere appreciation).
• •Use Evocative & Quality Adjectives: Incorporate words like curated, thoughtful, artisanal, modern, elegant, delightful, memorable, unique, and bespoke to reinforce the brand's positioning.
• •Maintain a Professional yet Approachable Voice for Corporate Communications: Emphasize reliability, ease of service, customization for branding, and the positive impact on client/employee relations, while still infusing the 'Luxe & Whimsy' signature.
• •Visual Storytelling Alignment: Ensure that the copy consistently complements the high-quality, aesthetically pleasing visuals used on the website and social media. The words should enhance the story the images are telling.

Social Perception

High-Quality, Impressive, Reliable Partner for Gifting Needs, Creative and Aesthetically Pleasing, Highly Positive among Clients

Copy Examples

• •Elevate your client appreciation beyond the expected. Our curated gift boxes are thoughtfully designed to leave a lasting impression of modern elegance and genuine gratitude. Let's create something memorable together. #CorporateGifting #ClientAppreciation #LuxeGifts #ThoughtfulGiving
• •Discover the Art of Gifting. Luxe & Whimsy delivers beautifully curated boxes filled with delight, designed to make every occasion special and every recipient feel cherished. Modern, unique, unforgettable.
• •Unwind and indulge with The Zen. This sanctuary in a box brings together luxurious essentials for ultimate relaxation – from soothing teas to artisanal chocolates and calming self-care treasures. A thoughtful escape, beautifully presented. #SelfCare #RelaxationGift #SpaBox #LuxeAndWhimsy
• •Introducing our new collection where sophistication meets a touch of playful charm! Explore fresh, modern gift boxes perfect for celebrating milestones, saying thank you, or simply brightening someone's day. Experience gifting, reimagined by Luxe & Whimsy.
• •Share a piece of Nashville's heart. ❤️ Our locally inspired gift boxes blend Southern charm with upscale delights, perfect for welcoming guests, corporate events, or anyone who loves Music City. #NashvilleGifts #MusicCityMagic #SouthernHospitality #LuxeAndWhimsy