Tono de Marca

Aspirational yet accessible, direct, promotional, and functional. It tends to be more transactional than relational, aiming for a "masstige" feel rather than high-end luxury.

Valores de Marca

• •Variety
• •Accessibility
• •Customer Incentive
• •Simplicity

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a simple internal document that defines the brand's personality. List "We are..." (e.g., "Stylish, Confident, Inspiring") and "We are not..." (e.g., "Exclusive, Complicated, Cheap"). This ensures anyone writing for the brand has a clear guideline.
• •Define a Core Lexicon: Identify 10-15 keywords and phrases that reflect the brand's tone (e.g., "effortless style," "curated collection," "daily luxury," "confidence," "elevate"). Use these consistently across all product descriptions, ads, and website copy to create a cohesive feel.
• •Prioritize "Feeling" Over "Features": Instead of just listing what a product is made of, focus copy on how it will make the customer feel. Use storytelling and sensory language to paint a picture. This transforms a generic product into a desirable experience.
• •Build Trust Through Transparency: Given the negative social perception, use copy to build trust. Be clear about shipping times, write detailed and honest product descriptions, and create an "About Us" page that feels personal and genuine. Avoid making claims that can't be substantiated.
• •Establish a Content-First Social Media Strategy: If the brand decides to use social media, the focus should be on building community and trust, not just on direct sales. Share user-generated content (if available), style tips, and behind-the-scenes stories. This will help create a positive brand identity that can override the current "faceless" perception.

Percepción Social

The external perception of Luxere.nl is weak and potentially negative. This is due to a lack of social proof (no social media or verifiable positive reviews), a high risk of scam association (negative flags on scam-checker sites, even if for a related domain), and a generic identity that lacks a unique story or clear mission, hindering positive brand image formation.

Ejemplos de Copy

• •Style is Your Story. Start a New Chapter with Luxere.
• •Effortless elegance, designed for your everyday. The 'Elara' midi dress moves with you, from morning coffee to evening cocktails. Made with breathable fabric for all-day comfort, because you shouldn't have to choose between looking and feeling great. Find your perfect fit and embrace the day in style.
• •Your Style Upgrade is Here | The Mid-Season Sale Starts Now
• •Why blend in when you can stand out? ✨ Discover our new collection of statement pieces that are anything but ordinary. Tap to shop the look and redefine your wardrobe. #LuxereStyle #AffordableLuxury
• •At Luxere, we believe that luxury isn't about the price tag—it's a feeling. It’s the confidence you get from a great outfit, the joy in discovering a new favorite accessory. We started Luxere to bring that feeling to everyone, curating a collection of stylish, quality pieces that make you shine, inside and out.