Brand Tone

luxurious, sophisticated, confident, and comfort-focused, reassuring and customer-centric

Brand Values

• •Quality
• •Comfort
• •Customer Satisfaction
• •Responsibility/Sustainability
• •Craftsmanship/Innovation
• •Luxury

Best Practices

• •Emphasize Luxurious Comfort: Consistently use words and phrases that evoke a sense of premium quality, indulgence, and serene comfort (e.g., "sumptuous," "cloud-like," "unparalleled," "refined," "blissful," "sanctuary").
• •Maintain an Aspirational yet Attainable Voice: Speak to the customer's desire for a better, more luxurious sleep experience, positioning the pillow as an accessible indulgence that enhances daily well-being.
• •Highlight Quality and Craftsmanship: Regularly mention the premium materials, unique design features (like the three-chamber system), and American-made aspect to reinforce value and trust.
• •Be Confident and Reassuring: Use a confident tone when making claims ("The World's Most Comfortable Pillow™"), and back it up with tangible benefits like the 100-night trial and positive testimonials to build trust and alleviate purchase anxiety.
• •Ensure Visual and Textual Harmony: All copy should align with the clean, sophisticated, and serene visuals used on the website and social media. The language should complement the images of peaceful and luxurious bedroom environments.

Social Perception

high-end, premium pillow brand that delivers on its promise of comfort and quality. Customers often associate the pillows with a luxurious, hotel-like sleeping experience

Copy Examples

• •Headline: Experience the Sleep You've Only Dreamed Of. Body: Drift into unparalleled comfort with Luxe Pillow®. Crafted with the finest materials and our proprietary three-chamber design, it's more than a pillow – it's your nightly retreat to luxury. Sleep deeply, awaken refreshed. Call to Action: Discover Your Perfect Pillow.
• •Headline: The Secret to Five-Star Sleep? It's Waiting in Your Bedroom. Body: Why reserve that truly restorative, luxurious sleep for vacation? The Luxe Pillow® brings the opulence of a high-end hotel to your home, night after blissful night. Indulge in the comfort you deserve. Call to Action: Shop the Luxe Collection Now & Enjoy Free Shipping.
• •Headline: Invest in Your Rest. Experience the Luxe Pillow® Difference. Body: We obsess over every detail, from responsibly sourced down to our innovative comfort technology, so you don't have to. With our 100-night risk-free trial, your journey to perfect sleep is assured. Call to Action: Try Luxe Pillow® Tonight.
• •Social Media Post (Image: Beautifully made bed with Luxe Pillows): Text: Elevate your nights from ordinary to extraordinary. The Luxe Pillow®: Where impeccable quality meets ultimate comfort. What are your non-negotiables for a perfect night's sleep? #LuxePillow #LuxurySleep #HotelComfortAtHome #SweetDreams Call to Action: Click the link in bio to explore.
• •Email Subject: Still Searching for That Perfect Pillow? Body: Your search ends here. Luxe Pillow® is engineered for dreamers like you – those who believe sleep is a luxury worth investing in. Experience the cloud-like softness and unparalleled support that has earned us features in Forbes and Good Housekeeping. Plus, enjoy peace of mind with our 100-night sleep trial. Call to Action: Find Your Bliss – Shop Now.