Tono de Marca

Aspirational and confident, projecting exclusivity and high quality. Energetic and bold on social media platforms like TikTok.

Valores de Marca

• •Originality and Trendsetting
• •Quality and Craftsmanship
• •Exclusivity and Individuality
• •American Identity and Eco-Consciousness

Mejores Prácticas

• •Emphasize exclusivity using words like "signature," "engineered," "curated," and "limited"; avoid generic sales language.
• •Maintain a confident, bold, and declarative tone; frame messages as statements of fact.
• •Ensure messaging consistency regarding product origin (e.g., "American-made" vs. "manufactured overseas") for transparency.
• •Center the customer in the narrative, empowering them by suggesting the clothes enhance confidence and individuality; use "you" and "your" frequently.
• •Utilize storytelling to elaborate on the "urban jetsetter" concept, creating narratives around lifestyle (ambition, travel, creativity, success) to make products more desirable.

Percepción Social

Limited social perception due to a small online footprint and early development stage. The brand aims to create a perception of a high-end, exclusive streetwear label. However, inconsistencies in 'American-made' claims versus 'manufactured overseas' descriptions could lead to a negative perception among discerning customers.

Ejemplos de Copy

• •Your city. Your rules. Our standard. The LuxEgo Signature Hoodie isn’t just made; it’s engineered with originality for the urban jetsetter. Define your own luxury. #LuxEgo #Streetwear #PremiumApparel
• •Don't Follow Trends. Invent Them. Meticulously handcrafted. Unapologetically bold. This is LuxEgo.
• •One hat. Endless attitude. How do you dress your ego? Show us your style. #LuxEgo #LiveBold #Streetstyle #FashionTikTok
• •LuxEgo was born from a belief that true style is an extension of self. We merge high-end craftsmanship with the raw energy of the streets to create more than just apparel—we create armor for the individual. Live bold, live different, dress your ego.
• •The Drop You've Been Waiting For Is Here. Be The First.