Brand Tone

Aspirational & Motivational, Supportive & Community-Focused, Feminine & Trendy, Results-Oriented, Relatable

Brand Values

• •Empowerment (especially for women)
• •Health & Wellness
• •Quality
• •Community
• •Achieving Goals

Best Practices

• •Know Your "Luxe Babe": Always write as if you're speaking directly to your target audience – aspirational, health-conscious women. Use language and references that resonate with them.
• •Balance Aspiration with Relatability: While showcasing ideal outcomes, include content that acknowledges the everyday struggles and small wins of a fitness journey.
• •Emphasize Benefits, Not Just Features: Instead of just saying "high protein," explain what that protein does for her (e.g., "helps you build lean muscle and recover faster so you can get back to doing what you love").
• •Maintain Visual and Verbal Consistency: Ensure the language used in copy matches the feminine, clean, and often pink-hued aesthetic of the brand's visual identity.
• •Engage and Build Community: Use questions, calls to action for sharing, and user-generated content to foster a sense of belonging and interactive conversation, reinforcing the supportive value.

Social Perception

Positive perception of the brand, taste of some products (like the whey protein), and the female-centric approach. Influencer marketing creates a perception of desirability and effectiveness.

Copy Examples

• •Headline: Sculpt Your Strength. Fuel Your Fire. Body: "Ready to unlock your potential? Our Luxe Protein blends are designed for women like you – strong, determined, and ready to shine. Build lean muscle, recover faster, and feel amazing from the inside out. ✨ #LuxeFitness #EmpoweredByLuxe"
• •Headline: Your Goals, Our Support. Body: "Join the Luxe babe community and transform your fitness journey! Our premium supplements are crafted to help you crush those PBs and feel incredible doing it. What are you training for today? Share below! 👇 #LuxeLifestyle #FitnessJourney"
• •Headline: Sip, Burn, Slay. Body: "Turn up the heat on your workouts with our Luxe Burner range. Formulated to support your metabolism and help you achieve those aspirational body goals, one delicious sip at a time. Let's get it! 🔥 #LuxeBurn #GoalGetter"
• •Headline: Taste the Goodness. Feel the Difference. Body: "Who said effective can't be delicious? Our [Specific Product, e.g., Vanilla Whey Protein] is packed with premium ingredients to nourish your body and delight your taste buds. Perfect for post-workout recovery or a healthy anytime treat! 💖 #LuxeNutrition #HealthyHabits"
• •Headline: More Than Just Supplements, It's a Lifestyle. Body: "At Luxe Fitness, we're about empowering you to live your best, healthiest life. From our high-quality products to our supportive community, we're with you every step of the way. Welcome to the Luxe life. 💪 #LuxeFitnessNZ #StrongerTogether"