Brand Tone

Professional & Expert, Empowering & Aspirational, Modern & Trendy, Approachable & Encouraging

Brand Values

• •Quality & Expertise
• •Customer Empowerment & Transformation
• •Modernity & Innovation
• •Client-Centricity
• •Growth & Opportunity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., professional yet empowering, modern, approachable), key messaging themes, and preferred terminology (e.g., "queens," "glow," "transform"). Share this guide with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor the language and level of formality to resonate with your target clients (e.g., young adults interested in beauty trends, aspiring beauticians).
• •Consistent Language Across Platforms: While the style might vary slightly (e.g., more casual on TikTok vs. more detailed on the website), the core tone and brand messaging should remain consistent across all channels, from social media captions to website copy and email marketing.
• •Focus on Benefits and Empowerment: Frame product and service descriptions around how they benefit the client – not just features. Emphasize how Luxe Divins can help them feel more confident, beautiful, or skilled.
• •Review and Refine: Regularly review your content to ensure it aligns with the defined brand tone and values. Get feedback and be willing to adjust your copy as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Luxe Divins appears to be perceived as a go-to destination in Laval for specialized beauty services like eyelash extensions and brow treatments, as well as a reputable training academy. They are seen as being current with beauty trends and providing professional services. The target audience likely perceives them as a place to achieve a desired aesthetic look and potentially to gain skills for a career in the beauty field. The use of "Luxe" and "Divins" in their name aims to associate the brand with a high-quality, almost divine or perfect, beauty experience. The term "Luxe" also suggests a premium offering.

Copy Examples

• •Unlock your inner glow. ✨ Our signature Lip Blush treatment enhances your natural beauty, giving you perfectly tinted lips from morning to night. Ready to wake up flawless? Book your transformation. #LuxeDivins #LipBlushLaval #BeautyEmpowered #DivineLips
• •Master the art of lash extensions with Luxe Divins Academy. Our certified trainers provide in-depth, hands-on courses covering Classic, Volume, and Hybrid techniques. Elevate your career and become a sought-after lash artist. Next session starts [Date]! Learn more & enroll: [Link] #LuxeDivinsAcademy #LashTrainingLaval #BeautyExperts #ProfessionalDevelopment
• •Get the Brows You've Always Dreamed Of! ✨ Try our popular Brow Lamination service for fuller, perfectly sculpted brows that frame your face beautifully. Stay ahead of the trend. Book now at Luxe Divins! #BrowLamination #LavalBeauty #ModernBrows #LuxeDivins
• •Lash fam! 👋 Ever wonder how to get that perfect wispy look? Here’s a quick tip from our Luxe Divins pros! 😉 Don’t forget to save this for your next appointment! Got questions? Drop them below! 👇 #LashTips #LuxeDivinsLaval #BeautyHacks #LashGoals #MTLashes
• •At Luxe Divins, your beauty and confidence are our passion. Whether you're looking for a stunning new set of lashes, a rejuvenating skin treatment, or the skills to launch your own beauty career, we're here to support your journey. Discover services tailored just for you. [Link to Services] [Link to Academy]