Brand Tone

Energetic and Youthful, Approachable and Relatable, Educational and Transparent, Aspirational yet Accessible, Disruptive and Bold

Brand Values

• •Authenticity
• •Sustainability
• •Accessibility
• •Trust and Transparency
• •Customer Satisfaction
• •Community Building

Best Practices

• •Embrace a "Founder's Voice" (even if not literally them): Maintain the approachable, transparent, and expert tone established by the visible founders. Let personality shine through.
• •Prioritize TikTok's Energy, Instagram's Polish: Adapt the core message's energy to the platform. Keep it dynamic and engaging for TikTok; maintain a more polished but still relatable feel for Instagram. Content on Instagram was often for conversations and engagement, while TikTok focused on brand reach and growth.
• •Educate, Don't Just Sell: Continuously provide value by sharing tips, industry insights, and authentication knowledge. This builds trust and positions the brand as an authority.
• •Balance Aspiration with Accessibility: Use language that evokes the desire for luxury while emphasizing the smart, sustainable, and attainable nature of pre-owned items.
• •Be Bold and Authentic: Don't be afraid to be disruptive and go against traditional luxury norms, as this was part of Luxe Collective's unique appeal and growth strategy. Ensure that even bold statements align with core values like authenticity and transparency.

Social Perception

Positive, Trusted for Authenticity, Youth-Focused, Resilient (Initially), Mixed (towards the end)

Copy Examples

• •Headline: Score That Dream Bag (Without Draining Your Bank Account 😉) Body: Obsessed with luxury but love a smart deal? Luxe Collective brings you 100% authentic, pre-owned designer treasures. Get the status, skip the ridiculous price tag. #LuxeForLess #AuthenticLuxury
• •Headline: Real Talk: Spotting Fakes & Scoring Real Luxury ✨ Body: Our founders are legit authentication pros. We don't just sell luxury; we live and breathe it. Get the inside scoop on our TikTok & snag genuine designer pieces you can trust. #LuxeCollective #AuthenticityGuaranteed
• •Headline: Your Wardrobe's Next Glow-Up is Pre-Loved & Planet-Approved ♻️ Body: Fall in love with designer fashion that’s kinder to your wallet AND the planet. Luxe Collective makes sustainable style effortlessly chic. Join the circular fashion movement! #SustainableLuxury #PreOwnedProud
• •Headline: From Our HQ to Your Closet: The Luxe Journey 🚀 Body: We're Ben & Joe, and we're on a mission to make luxury accessible. Follow our journey, get behind-the-scenes access, and discover your next iconic piece with Luxe Collective. #MeetTheFounders #LuxuryResale
• •Headline: Level Up Your Look. Responsibly. 👑 Body: Why pay full price? Get that iconic [Brand Name] piece you’ve been eyeing, fully authenticated and in amazing condition. At Luxe Collective, it’s all about smart luxury that makes a statement. #DesignerDeals #CircularChic