Brand Tone

Aspirational & Elegant; Direct & Informative (on website)

Brand Values

• •Quality
• •Style & Elegance
• •Lifestyle Enhancement
• •Functionality
• •Perceived Luxury

Best Practices

• •Use evocative language that speaks to aspiration and sophistication.
• •Maintain a consistent tone of elegance and exclusivity in all communications.
• •Highlight the premium quality and high-end nature of the products.
• •Focus on how the products enhance the customer's lifestyle.
• •Be Audience-Aware but True to Brand: While understanding customer language is important

Social Perception

Cultivate a perception of luxury and exclusivity. Consumers in the luxury space are often discerning about quality and are increasingly conscious of social responsibility.

Copy Examples

• •Elevate your everyday.
• •Shop the collection.
• •Discover our curated selection of high-end luxury products.
• •Experience elegance, functionality, and quality — all in one place.
• •Indulge in the art of luxury living.