Brand Tone

Aspirational & Sophisticated, Confident & Expressive, Quality-Conscious, Contemporary & Trendy

Brand Values

• •Luxury
• •Elegance
• •Sophistication
• •Iconic Pieces
• •Impeccable Design
• •Confidence
• •High Quality
• •Durability
• •Latest International Trends
• •Timeless Classic

Best Practices

• •Develop a Brand Voice Chart: Explicitly define adjectives describing the tone (e.g., sophisticated, confident, inspiring, elegant), provide "do" and "don't" examples for word choices, and specify the desired emotional impact on the customer.
• •Focus on "You" and Benefits: While highlighting luxury and quality, frame copy around how the products benefit the customer and make them feel (e.g., "You'll feel confident," "Enhance your presence").
• •Use Evocative Language: Employ strong verbs and rich adjectives that paint a picture of elegance, quality, and style (e.g., "iconic," "impeccable," "carefully selected," "timeless").
• •Maintain Consistency Across All Touchpoints: Ensure the tone is consistent on the website, in email communications, product descriptions, and any future social media or advertising. This includes even policy pages like "Envios e Prazos" which, for Luxéa Style, maintains a professional and informative tone.
• •Tell a Story: Connect with customers by weaving a narrative around the brand's passion for fashion, the inspiration behind collections (e.g., "inspired by the best of world fashion")

Social Perception

Potential customers would primarily form their perception based on their direct experience with the website and its stated mission and values. The reliance on international suppliers and longer shipping times (10-25 business days) could be a point of concern for some customers if not clearly communicated.

Copy Examples

• •Discover pieces that tell your story.
• •Experience sophistication that moves with you.
• •We meticulously curate collections that embody luxury, quality, and the latest international trends, empowering you to live confidently and stylishly.
• •#Luxeastyle #LuxuryFashion #ConfidentStyle
• •Inspired by the best of world fashion