Brand Tone

Aspirational & Chic, Accessible & Value-Oriented, Direct & Promotional

Brand Values

• •Style & Aesthetics
• •Functionality
• •Affordability
• •For Every Traveler

Best Practices

• •Define Your Core Audience Persona
• •Create a Tone of Voice Guide
• •Prioritize Benefit-Driven Language with a Touch of Aspiration
• •Maintain Visual and Textual Cohesion
• •Be Consistent Across All Platforms, Adapting to Format

Social Perception

Low Visibility, Niche Appeal

Copy Examples

• •Headline: Travel in Style, Without Breaking the Bank. Discover Luxe Addon. Body: Elevate your journey with our chic and functional travel accessories. From weekend getaways to global adventures, find your perfect travel companions at prices you'll love. Shop now and add a touch of luxe to your next trip!
• •Instagram Caption (with a picture of a stylish travel bag): Wanderlust-ready! ✨ Our [Product Name] isn't just gorgeous, it's designed to make every trip smoother. Affordable luxury for the savvy traveler. Tap to shop your new adventure essential! #LuxeAddon #TravelAccessories #StylishTravel #AffordableLuxury #Wanderlust
• •Email Subject: Exclusive Offer: Jet Set in Style with 20% Off Your First Luxe Addon! Body: Dream destinations are calling! Answer them with Luxe Addon’s collection of curated travel accessories. We blend chic design with practical features, so you can explore the world with confidence and flair – all at a price that makes sense. Click here to claim your exclusive discount.
• •Facebook Ad Copy: Stop overpaying for style! At Luxe Addon, we believe every traveler deserves accessories that are both beautiful and budget-friendly. Explore our collection of travel essentials and upgrade your journey today. Based in Atlanta, shipping your next adventure essential to you!
• •Promotional TikTok Script Idea (fast-paced, showing different accessories): (Upbeat music) Text Overlay 1: Travel Goals? ✨ Text Overlay 2: Get the Luxe Look for Less! Text Overlay 3: Chic. Functional. Affordable. Text Overlay 4: Luxe Addon - Link in Bio! ✈️ #TravelSmart #LuxeForLess