Tono de Marca

aspirational and professional

Valores de Marca

• •Luxury and Quality
• •Well-being and Relaxation
• •Modernity and Innovation
• •Customer Satisfaction
• •Trust and Security

Mejores Prácticas

• •Always Lead with the Lifestyle: Focus the copy on the feeling and the experience the product provides (e.g., 'serenity,' 'coziness,' 'luxury') before diving into the technical details.
• •Use Elevated Language: Employ sophisticated and evocative words that reflect the premium quality of the products. Words like 'sanctuary,' 'oasis,' 'crafted,' and 'unforgettable' align well with the brand.
• •Maintain a Helpful and Professional Demeanor: In all customer interactions, from social media comments to email support, the tone should be consistently professional, polite, and helpful.
• •Showcase, Don't Just Tell: Use high-quality visuals (photos and videos) that reinforce the aspirational tone of the copy. The imagery should be clean, well-lit, and feature the products in beautiful, real-life settings.
• •Be Consistent Across All Channels: Whether it's a website banner, a tweet, or a product description, the voice should be unmistakably Luxe. This creates a cohesive and trustworthy brand identity.

Percepción Social

Positive among its customers, seen as a provider of high-quality, luxurious home goods that deliver on their promises of creating a relaxing and aesthetically pleasing atmosphere. Customers are highly satisfied with both products and service, often mentioning the positive transformation of their living spaces. The lack of significant independent reviews means their broader market perception is still developing.

Ejemplos de Copy

• •Imagine ending every day in your personal oasis of tranquility. Our premium saunas are crafted to melt away stress and rejuvenate your body and mind. It's not just a sauna; it's an investment in your well-being. Discover the Luxe way of life.
• •The heart of the home is where the warmth is. Create unforgettable moments with a fireplace that's as beautiful as it is efficient. Swipe to see how our clients have transformed their living rooms into cozy sanctuaries. #LuxeHome #FireplaceGoals #CozyLiving
• •Experience the mesmerizing dance of real flames without the smoke, ash, or hassle. Our bioethanol fireplaces offer a modern, eco-friendly solution for adding warmth and sophisticated ambiance to any room. With a sleek design and simple operation, luxury is now at your fingertips.
• •This season, give yourself the gift of ultimate relaxation. For a limited time, enjoy complimentary installation on our entire range of hot tubs. Let Luxe Home turn your backyard into a private spa retreat. Your escape is just a click away.
• •Wait for it... 😉 Our invisible cooktop is a game-changer for modern kitchens! ✨ #kitchentech #innovativehome #luxehome #dreamkitchen #gadget