Brand Tone

Warm and Friendly, Enthusiastic and Positive, Community-Oriented, Faith-Integrated, Playful and Trendy

Brand Values

• •Love (Liefde)
• •Community and Connection
• •Quality and Customer Friendliness
• •Joy and Positivity
• •Faith
• •Sensory Experience

Best Practices

• •Embrace gezelligheid: Always aim for a tone that feels cozy, warm, and inviting. Use words like lovely, cozy, heartwarming, welcome, and friendly greetings like Hé leukerd.
• •Infuse Enthusiasm and Positivity: Let genuine excitement for products and community shine through. Use exclamation marks appropriately and positive adjectives. Share good news and uplifting messages.
• •Speak from the Heart (with LUV): Maintain a personal, human touch. Refer to we and us (the LUV team) and address the customer directly and kindly. Sign off with warmth (e.g., Lots of LUV, Warmly).
• •Highlight Community and Connection: Frame promotions and content around shared experiences and togetherness. Encourage interaction and make customers feel like part of the LUV family.
• •Integrate Values Naturally: While the Christian identity is important, weave it in subtly through messages of love, kindness, and inspiration rather than overt proselytizing in general marketing copy (unless specifically targeting that product line, like a new Bible). The overall feeling of warmth and care should reflect these values implicitly.

Social Perception

Welcoming and Cozy Hub, More Than Just a Shop, Trusted and Well-Known Locally, Associated with Christian Values, Modern and Trendy

Copy Examples

• •Sunshine in a dress! ☀️ Our latest summer collection has just landed, and we're absolutely in LUV! Which one will you be twirling in? Come find your new favorite ray of sunshine in-store or tap to shop! #LuvSpakenburg #NewCollection #SummerVibes #FashionLuv #SpakenburgShopping
• •Get ready for an unforgettable evening, lovely ladies! ✨ LUV's Ladies Night XXL is back! Join us for a night of laughter, delightful surprises, exclusive treats, and of course, lots of LUV. Tag your besties you want to bring along! More details and tickets via the link in bio. Can't wait to celebrate with you! [Link] #LuvsLadiesNight #SpakenburgEvents #GirlsNightOut #CommunityLuv #Gezellig
• •Welcome to LUV Spakenburg – your happy place for beautiful books, unique gifts, and all things lovely! Step into our world of warmth and inspiration. Shop online or visit our cozy corner in Spakenburg. Sending you LUV! #LuvSpakenburg #LeukeDingenWinkel #HomeGiftsBooks
• •POV: You found the PERFECT gift that says 'I LUV you!' 😉🎁 So many heartwarming treasures in our 'leuke-dingen-winkel'. Come explore! #GiftIdeas #LuvSpakenburg #ConceptStore #Spakenburg #SupportSmall #ShopLocal #UniqueGifts
• •Hello lovely! ✨ Get ready to discover your new signature scent. Our popular TapParfum collection has a divine new addition! Fill your bottle (and your days) with a little extra LUV. Curious? Pop by the store for a sniff – we’d LUV to help you find your perfect match! #TapParfum #LuvSpakenburg #NewCollection #FragranceLuv #Selfcare