Tono de Marca

The brand's tone is unapologetic, empowering, and community-focused. It uses defiant and affirming language, positioning itself as a rebellious and bold ally to its customers. The communication style is casual and personal, fostering a sense of belonging and confidence. The branding is visually inspired by the 1970s.

Valores de Marca

• •Body Positivity and Empowerment
• •Inclusivity
• •Sustainability
• •Authenticity and Individuality
• •Community

Mejores Prácticas

• •Use "Unapologetic" Language: Always write with a confident and defiant voice. Use phrases like "break the rules," "wear what you want," and "fearless."
• •Speak Directly to the Community: Address the audience as "babes," "bombshells," or a collective "we," creating a strong sense of an insider community.
• •Lead with Empowerment: Frame every piece of clothing as a tool for self-expression and confidence, focusing on how the item will make the customer feel—powerful, beautiful, and authentic.
• •Highlight Vintage and Uniqueness: Emphasize the one-of-a-kind nature of the vintage pieces using words like "curated," "rare find," and "unique" to convey exclusivity and sustainability.
• •Stay True to the 70s-Inspired Vibe: Incorporate a touch of retro flair into the language where appropriate, using words like "groovy," "dream," and "vibe" to connect with the brand's visual identity.

Percepción Social

Luvsick Plus is perceived positively as a specialized and much-needed powerhouse in the plus-size vintage market. Customers and publications praise the brand for its commitment to size inclusivity and its curated selection. It receives highly positive reviews for product quality and unique finds, often making customers feel confident and stylish. Overall, it is viewed as an authentic, empowering, and essential destination for plus-size individuals seeking unique and sustainable fashion.

Ejemplos de Copy

• •Forget what they told you about loud prints. We live for them. This vintage dream just dropped, and she's ready for a fearless babe to take her out. Rules were made to be broken. Shop new arrivals now. #LuvsickPlus #FearlessFatBabes #VintagePlusSize
• •Your weekend outfit is calling (and she's a bombshell).
• •Be Unapologetic. Be You. Shop one-of-a-kind vintage curated for sizes 14-28+.
• •Tired Rules We're Leaving Behind. ✨ You can and you should. #PlusSizeFashion #BodyPositivity #VintageStyle #LuvsickPlus
• •Who said cozy can't be bold? The Josie Sweater is crafted for comfort without sacrificing an ounce of style. Perfect for those days when you want to feel good, look good, and ignore anyone who says you can't wear bright colors. Because you're the bombshell, you make the rules.