Tono de Marca

Trendy, Playful, and Confident. It's approachable and youthful, using casual language and emojis on social media to connect with its audience. The voice is aspirational yet accessible, encouraging self-expression through fashion. It avoids overly technical jargon, focusing instead on style and feeling ("Fall in LUV with the world all over again").

Valores de Marca

• •Affordability
• •Style & Trend-Consciousness
• •Accessibility
• •Self-Expression
• •Quality within its Price Point

Mejores Prácticas

• •Lead with Style, Justify with Price: Always frame the product around the trend or style first. The affordable price should feel like a bonus, not the only feature.
• •Keep it Conversational and Upbeat: Use a friendly, casual tone. Incorporate relevant emojis and slang where appropriate (especially on social media) to connect with the target demographic.
• •Encourage Engagement with Questions: Actively ask for your audience's opinions in social media captions (e.g., "Which color is your favorite?", "How would you style these?"). This builds community and reinforces the brand's approachable nature.
• •Leverage User-Generated Content (UGC): Continuously feature and tag customers in your content. This not only provides social proof but also ensures your marketing voice reflects your actual customers' voices.
• •Be Bold and Confident: Use strong, action-oriented verbs and confident language. Phrases like "Own your look," "Set the trend," and "Your new favorites" align with the brand's fashionable and self-expressive values.

Percepción Social

The public and its customers perceive LUVSHADES as a go-to source for fun, trendy, and inexpensive sunglasses. The brand is seen as a legitimate and popular choice for fashion-forward individuals, especially among younger audiences on TikTok and Instagram. The heavy use of UGC and influencer content builds social proof and trust, positioning the products as desirable and approved by peers. The perception is less about lifetime durability and more about seasonal style and affordability.

Ejemplos de Copy

• •Sun's out, new shades on. 😎 @user is rocking our 'Miami' frames and we are obsessed. Tap to steal her style (without stealing from your wallet). #LuvShades
• •Don't just follow trends. Set them. Your new favorite pair of sunglasses is waiting. Shop All Styles.
• •POV: You just got your LUVSHADES order. Which pair should I wear first? 👇 #unboxing #sunglasses #styletips #luvshades
• •🤫 Psst... Our BOGO Free Sale Is Still On.
• •Throw it back with The 'Retrograde'. These frames aren't just sunglasses; they're a whole mood. Featuring 100% UV protection and 100% vintage vibes, they’re the perfect accessory for market mornings and festival evenings. Express your era.