Brand Tone

Artisanal & Passionate, Sophisticated & Luxurious (yet accessible), Eco-conscious & Transparent, Warm & Cozy, Friendly & Engaging

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Environmental Responsibility
• •Transparency
• •Sensory Experience
• •Customer Satisfaction
• •Supporting Small Business/Local

Best Practices

• •Emphasize the "Handmade & Montreal-Made" Story: Consistently weave in the narrative of artisanal creation in Montreal to reinforce authenticity and local craftsmanship.
• •Highlight Premium & Natural Ingredients: Regularly mention the Grasse fragrances, coconut wax, and the absence of harmful chemicals (phthalates, parabens) to underscore quality and well-being.
• •Showcase Sustainable Practices: Integrate messaging about the reusable wine bottle jars and eco-friendly wax to appeal to environmentally conscious consumers.
• •Use Sensory & Evocative Language: Describe the fragrances and the experience of the wooden wick crackling to create an emotional connection and appeal to the desire for comfort and ambiance.
• •Maintain a Warm, Approachable, yet Sophisticated Voice: Balance the luxury feel of the product with a friendly and transparent tone that invites customers into the Luvo story. Avoid overly technical jargon and focus on the benefits and feelings the products evoke.

Social Perception

Positively Received, Artisanal & High-Quality, Eco-Friendly & Ethical, Gift-Worthy, Creates Ambiance

Copy Examples

• •Headline: "Hand-Poured in Montreal, Crafted for Your Moments." Body: "Discover Luvo Candles, where sustainable coconut wax meets exquisite Grasse fragrances. Each wooden wick crackles with a story, transforming your space into a sanctuary. Unwrap a little luxury, responsibly made."
• •Headline: "More Than a Candle, It's a Ritual." Body: "Elevate your everyday with Luvo. Our unique scents, born in the perfume capital of Grasse and hand-poured into reusable wine bottle jars, invite you to pause, breathe, and find your calm. Light a Luvo, ignite your senses."
• •Headline: "The Scent of Sustainability." Body: "Experience fragrance that feels as good as it smells. Luvo Candles are lovingly handmade in Montreal using clean-burning coconut wax and phthalate-free scents. Kind to your home, kind to the planet."
• •Headline: "From Our Lab to Your Living Room, With Love." Body: "Step into the world of Luvo, where passion for perfume and dedication to craftsmanship ignite. Our transparent process ensures every candle is a testament to quality and care. Find your signature scent today."
• •Headline: "Gift the Glow of Artisanal Luxury." Body: "Searching for a truly special gift? Luvo Candles offer a unique blend of sophisticated fragrance, eco-conscious design, and the warmth of a handmade touch. Give an experience, not just a candle."