Brand Tone

The prevailing tone is warm, celebratory, and premium-yet-approachable. It is personal, conveying care and affection through the brand name and founder's story. It consistently frames products as centerpieces for celebrations and memory-making. It communicates a high-end, artisanal product through language and visuals, aspiring to a luxury market. Despite premium quality, the tone is approachable and community-oriented, engaging actively with its audience and emphasizing support for small businesses.

Brand Values

• •Passion and Joy: The brand is born from a love of food and the joy of entertaining, central to its identity.
• •Artistry and Quality: Emphasis on visual beauty, high-quality, artisanal ingredients, and local sourcing.
• •Connection and Community: Products are seen as catalysts for bringing people together; the brand actively fosters online community and client relationships.
• •Customer-Centricity: Commitment to understanding client needs and ensuring customer satisfaction.
• •Female Entrepreneurship: Proudly identifies and promotes itself as a woman-owned business.

Best Practices

• •Always Infuse Personality: Every piece of copy, from a caption to an error message, should reflect the warm, celebratory tone. Always use "Luv" and "Mi" (referencing the owner) where it feels natural to reinforce the brand's personal touch.
• •Balance Premium with Approachable: Use descriptive, evocative language ("artisanal," "curated," "stunning") to convey quality, but pair it with friendly, inclusive calls-to-action ("let's get cheesy," "join our community") to remain approachable.
• •Lead with the "Why": Focus on the experience, not just the product. The copy should highlight the joy, connection, and memories that a LuvMi board facilitates. It’s for a "celebration," an "unforgettable" moment, or to "wow your guests."
• •Leverage Social Proof and Storytelling: Regularly incorporate elements of the brand story—the passion, the founder, the "woman-owned" aspect. Share testimonials and highlight high-profile events or collaborations to build credibility and trust.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the high-quality, abundant, and colorful visuals. A stunning photo of a board should be paired with copy that is equally vibrant and appealing, creating a cohesive and irresistible brand experience.

Social Perception

LuvMi Charcuterie is perceived as a high-quality, reliable, and artful provider of charcuterie experiences. Customers view them as a go-to for special events, and consistent positive feedback reinforces high satisfaction. Their feature in Voyage LA and involvement in high-profile events enhance credibility, positioning them as a respected local business. They are seen as offering both a premium product and embodying a beloved small business worthy of support.

Copy Examples

• •Your celebration's stunning, delicious centerpiece has arrived. Our grazing tables are more than just food; they're conversation starters, memory makers, and the easiest way to wow your guests. Crafted with luv from Mi to you. ✨ #LuvMiCharcuterie #GrazingTable #LAEvents #OrangeCountyCatering #Celebration
• •Make this season deliciously unforgettable. From cozy family gatherings to festive office parties, our artfully curated boards bring the cheer. Limited spots available for holiday bookings—order now and let us handle the centerpiece. #HolidayCharcuterie #LuvMiHolidays #ArtisanalCheese
• •You're officially invited to Boarding School! 🎓🧀 Join us for a Sip & Stilton workshop where you'll learn the secrets to building a board that’s (almost) too beautiful to eat. Grab your friends, and let’s get cheesy! Link in bio to book. #CharcuterieWorkshop #GirlsNightOut #OCDateNight #LuvMiCharcuterie #BoardingSchool
• •Elevate your next corporate event. Impress clients and reward your team with a sophisticated and delicious spread from LuvMi Charcuterie. From individual 'Luv Cups' to full grazing tables, we cater to your business needs with style and professionalism. Contact us for our corporate packages. #CorporateCateringLA #TeamBuilding #ClientGifts #WomanOwnedBusiness
• •Hey, Luv! Just because. ✨ We believe any day is a good day to celebrate. As a special thanks for being part of our community, here's $10 off your next board order this month. Create a beautiful moment, on us. Code: BEALUV10 #LuvMiCommunity #Charcuterie #TreatYourself