Tono de Marca

Caring, Trustworthy, and Eco-Conscious. The language is gentle, empathetic, and focused on well-being, building credibility through transparency, awards, and a deep commitment to environmental sustainability.

Valores de Marca

• •Sustainability
• •Quality without Compromise
• •Safety & Purity
• •Family & Community
• •Accessibility

Mejores Prácticas

• •Lead with Empathy, Support with Facts
• •Champion the "Why"
• •Use Community-Centric Language
• •Educate and Empower
• •Maintain a Consistent Visual and Verbal Aesthetic

Percepción Social

Luvme is perceived very positively by its target audience of environmentally aware parents as a premium, effective solution, a trustworthy and ethical company, and a community. While price is a consideration, customers often justify it for the eco-credentials and performance.

Ejemplos de Copy

• •Happy baby, happy planet. That smile says it all! Our award-winning bamboo nappies are designed to be ultra-soft and gentle on the most delicate skin, so your little one stays comfy and rash-free all day. And because they're 85% biodegradable, you can feel good knowing every nappy change is a loving choice for our Earth. Join the Luvme family! #LuvmeEco #GentleOnSkin #KinderToEarth
• •Performance You Can Trust. Purity You Can Feel. Don’t choose between what works and what’s right for the planet. Our multi-award-winning nappies offer up to 12 hours of leak-proof protection while being completely free of harsh chemicals. Try a 60% Off Trial Pack
• •Clean Up Any Mess, Gently and Naturally. Made from 100% plant fibres, our Haléco wipes are luxuriously soft yet strong enough for any cleanup. Infused with natural ingredients and free from all nasties, they are dermatologist-tested and perfect for sensitive skin. Plus, they're fully biodegradable, turning clean-ups into a clean conscience. Add to Cart
• •Subject: Never Run Out of Goodness: Your Luvme Subscription. Body Preview: Simplify your life with gentle, eco-friendly essentials delivered right to your door. Save time and money while making a difference...
• •Gold-Winner for a Reason. Voted the Best Eco Nappy of 2024, our Pandas Nappies are celebrated by parents and experts for their incredible absorbency and cloud-like softness. Say goodbye to leaks and hello to guilt-free, peaceful nights. See why thousands of Aussie families have made the switch. Shop Now