Brand Tone

Warm and Empathetic, Friendly and Approachable, Joyful and Positive, Simple and Clear

Brand Values

• •Connection
• •Love and Affection
• •Bridging Distance
• •Thoughtfulness and Gifting
• •Innovation (in service of connection)
• •Customer Satisfaction

Best Practices

• •Always Lead with Emotion: Focus on the feelings of connection, love, and comfort that the product facilitates. Use words that evoke warmth and empathy.
• •Keep it Simple and Relatable: Avoid overly technical jargon. Explain how the product works in a way that highlights the ease of use and the emotional benefit, not just the features.
• •Emphasize "Togetherness" Despite Distance: Consistently use language that bridges the gap, such as "stay connected," "close the distance," "apart but never alone," "no matter where they are."
• •Incorporate User Stories and Testimonials (Authentically): Share real experiences from customers to showcase the genuine impact of the product. This reinforces the brand's values and social proof.
• •Maintain a Positive and Hopeful Outlook: The core message should always be uplifting, focusing on the joy and strength of relationships, and how LuvLink® supports them.

Social Perception

Positive, Emotionally Resonant, Gift-Worthy, Occasional Technical Hiccups, Appreciation for Simplicity (when it works)

Copy Examples

• •Headline: "Touch Their Heart, Across Any Distance." Body: "Miles may separate you, but love doesn't have to feel far away. With a simple tap, let your LuvLink® lamp glow, and instantly light up theirs – a warm reminder that you're thinking of them, right now. Share a little light, share a lot of love. #LuvLinkConnection"
• •Social Media Post (Image: Two hands, different locations, reaching towards glowing LuvLink lamps): "No matter how many time zones are between you, a tap is all it takes to say 'I miss you,' 'Good morning,' or simply 'You're on my mind.' LuvLink® brings you closer, one heartfelt glow at a time. Who would you link with? Tag them below! #ApartButNeverAlone #FriendshipLamps"
• •Product Description Snippet: "More than just a lamp, it's a lifeline to your loved ones. The LuvLink® Infinity Lamp uses innovative sensor technology, so a wave of your hand sends a wave of affection. Because every connection deserves to be felt, instantly and beautifully. Feel the closeness, effortlessly."
• •Email Subject Line: "A Little Tap, A Big Hug: Stay Close with LuvLink®" Email Body Snippet: "Feeling the distance? We get it. That's why we created LuvLink® – to make those miles disappear with a touch. Imagine their smile when their lamp lights up, knowing it's you. It's the next best thing to being there. Discover how simple staying connected can be."
• •Ad Copy for a Holiday Promotion: "This [Holiday Name], give the gift of presence, even when you're apart. LuvLink® Friendship Lamps are a beautiful, tangible way to share your love every single day. Light up their world (and their lamp!) with a gift that truly connects. Shop now and make the distance feel a little smaller."