Brand Tone

Friendly, Upbeat, and Aspirational

Brand Values

• •Affordability
• •Trend-Focused
• •Relatability
• •Customer Engagement
• •Effortless Style

Best Practices

• •Stay Upbeat and Positive: Use enthusiastic and positive language. Words like "love," "amazing," "perfect," and "obsessed" should be staples in your vocabulary.
• •Engage with Questions: End captions and posts with questions to encourage comments and build a sense of community. ("What are your weekend plans?", "Which color is your favorite?").
• •Use Emojis Strategically: Incorporate emojis to add personality and visual appeal that aligns with the friendly, youthful tone (e.g., ,💖,🌴,😉).
• •Emphasize "Affordable Glam": Consistently reinforce the core message that your products offer a glamorous, trendy look at an accessible price point. Use phrases like "luxe for less" or "effortless style."
• •Tell Your Story: Remind your audience periodically that you are a small, family-owned business. This builds trust and makes the brand more relatable, differentiating you from larger, impersonal retailers.

Social Perception

The public perception of LuvB appears to be positive within its own community. The engagement on their Instagram and TikTok profiles shows a loyal following that appreciates the styles and the brand's interactive approach. The lack of negative reviews in broader searches indicates that most customer service issues are likely handled directly. The brand is perceived as a reliable source for cute, trendy, and budget-friendly fashion, similar to other successful online boutiques.

Copy Examples

• •Stop your scroll! Our new 'Sunset Midi Dress' has officially landed, and we're totally obsessed. It's the perfect look for golden hour drinks or that weekend thing you have planned. Tap to shop before it's gone! #LuvBStyle #NewArrival #DressObsessed
• •Meet your new favorite top! The Zoe Crop Top in hot pink is all about bringing the fun. With its flattering cut and vibrant color, it pairs perfectly with our Zoe Midi Skirt or your favorite high-waisted denim. Effortlessly cute and ready for anything, this is the pop of color your wardrobe needs.
• •🎉 Surprise! A special treat is waiting for you inside...
• •Tired of clothes that break the bank? At LuvB, we believe you deserve to look and feel amazing without compromising. Discover effortlessly glam and affordable styles from our family-owned California boutique. Shop our new collection now!
• •3 ways to style our viral cargo pants! Which look is your favorite?! Let us know! #StyleHacks #CargoPants #OOTD #LuvB