Brand Tone

Informative, Premium, Wellness-Focused, Pragmatic

Brand Values

• •Quality & Craftsmanship
• •Innovation & Pragmatic Design
• •Customer Experience & Connection
• •Tradition & Heritage
• •Well-being

Best Practices

• •Don't just list materials; explain *why* those materials are chosen and how they contribute to comfort and performance.
• •Focus on clear, concise, and informative descriptions that highlight both the aesthetic and the practical benefits.
• •This differentiates the brand and adds to its premium appeal.
• •Help the customer imagine the enhanced experience LUUN products provide.
• •Maintain a consistent tone across all platforms, emphasizing the Scandinavian heritage, quality, and functional design.

Social Perception

A premium, innovative brand specializing in headwear for wellness activities, particularly sauna and hot tub use, known for reliability, durability, and enhancing the user experience.

Copy Examples

• •Experience deeper relaxation and longer sessions, wrapped in cosy, functional warmth.
• •Feel the LUUN difference.
• •Invest in your comfort, invest in LUUN.
• •Our machine-washable, ultra-durable Värma hats are built to last, ensuring countless hours of pure relaxation.
• •Give warmth, comfort, and connection.