Brand Tone

approachable elegance

Brand Values

• •Quality and Accessibility
• •Customer Centricity
• •Trust and Reliability
• •Modern Sophistication

Best Practices

• •Embrace Warmth and Empathy: Always communicate in a supportive and understanding manner. Use positive and encouraging language. Instead of 'Your size is out of stock,' try 'Let's find the perfect fit for you. While that size is currently unavailable, we can notify you upon restock or suggest a beautiful alternative.'
• •Balance Aspiration with Accessibility: Pair romantic, dreamy language with clear, practical information. Talk about 'writing your love story' and 'your magical day,' but also clearly state prices, shipping policies, and fabric details.
• •Personalize When Possible: Continue the practice of personalized communication. Use the customer's name in emails and continue leveraging WhatsApp for one-on-one consultations. The handwritten notes are a powerful tool; maintain them to reinforce the brand's caring nature.
• •Showcase Real Brides: Actively seek out and feature photos and testimonials from real customers (with their permission). This reinforces trust and authenticity, showing prospective buyers how the dresses look on different body types and in real-world settings.
• •Be Consistently Elegant and Clean: Ensure all visual and written content as of the website to future social media posts and packaging as of reflects a clean, modern, and elegant aesthetic. Use high-quality photography and a simple, readable font. This visual consistency will reinforce the brand's commitment to quality and sophistication.

Social Perception

exceptionally positive, perceived as a reliable hidden gem delivering on quality, beauty, and service; customers feel valued and cared for due to personal touches and products exceeding expectations.

Copy Examples

• •Your dream dress is closer than you think. ✨ Introducing the new Anima Collection—where timeless elegance meets modern grace. Designed for the bride who writes her own love story. Discover the collection online and find the one. #LuulyNoivas #ModernBride #WeddingDress #BridalCollection
• •Headline: The Perfect Dress, Without the Stress. Body: Congratulations on your engagement! At Luuly Noivas, we believe finding your dress should be as joyful as the proposal. With over 40 years of experience, we bring stunning, high-quality wedding dresses directly to you. Chat with our specialists on WhatsApp for a personalized consultation. Your journey to 'I do' starts here. Shop now for free shipping across Brazil!
• •Quality, Elegance, and a Price You'll Love. Over 10,000 brides have trusted us with their special day. Find out why.
• •Meet Luna. A vision of modern romance from our Barcelona Collection. Crafted from luxurious Zibeline, its clean lines and fluid silhouette create an effortlessly sophisticated look. The delicate bow detail on the shoulder adds a touch of charm, perfect for the bride who appreciates minimalist beauty. Say 'yes' to timeless elegance.
• •Still dreaming about that dress? Let's make it a reality.