Brand Tone

Sophisticated & Artistic, Confident & Empowering, Authentic & Approachable, Conscious & Responsible

Brand Values

• •Individuality & Self-Expression
• •Comfort & Quality
• •Inclusivity
• •Sustainability & Ethical Practices
• •Innovation & Creativity

Best Practices

• •Emphasize Individuality and Empowerment: Use language that celebrates uniqueness, self-expression, and confidence. Highlight how the clothing helps women feel good in their own skin, regardless of age, shape, or size.
• •Highlight Comfortable Sophistication: Consistently pair terms that evoke high design and artistry (e.g., 'architectural,' 'sculptural,' 'innovative') with words that convey ease and comfort (e.g., 'effortless,' 'breathable,' 'wearable').
• •Communicate Conscious Values Subtly but Clearly: Weave in keywords related to sustainability, ethical production, natural materials, and slow fashion. This shouldn't overpower the style message but should be an integral part of the brand story.
• •Use Evocative and Sensory Language: Describe the feel of the fabrics (e.g., 'airy linen,' 'soft cotton'), the drape of the silhouettes ('flowing,' 'structured yet forgiving'), and the artistic nature of the designs ('bold prints,' 'unique cuts').
• •Maintain an Authentic and Inclusive Voice: Speak directly to the 'real-world woman.' Avoid overly exclusive or pretentious language. Ensure imagery and descriptions reflect the brand's commitment to diverse body types. The tone should be aspirational yet grounded.

Social Perception

Unique & Distinctive, High Quality, Comfort-Focused, Empowering for Diverse Body Types, Statement-Making, Associated with Boutiques

Copy Examples

• •LUUKAA: Sculpt Your Style. Embrace Comfort. Discover fashion that moves with you, not against you. Our architecturally inspired designs and mindfully sourced fabrics empower you to express your unique essence, effortlessly. Timeless pieces, consciously crafted in our Istanbul atelier. Explore the Collection.
• •Beyond Trends. Beyond Compare. This is LUUKAA. We believe in the power of slow fashion. Each LUUKAA piece is a testament to in-house craftsmanship, sustainable choices, and a design philosophy that celebrates your individuality. Experience the art of dressing, redefined. Find Your Signature Piece.
• •The Intersection of Artistry and Wearability. LUUKAA offers more than just clothing; we offer a new perspective. Innovative silhouettes meet natural comfort, designed for every woman, every story. Feel the difference quality and conscious creation make. Shop Inclusive Style.
• •Dress with Intention. Live with Confidence. Our Istanbul roots inspire designs that are both bold and timeless. LUUKAA is committed to empowering you through fashion that values authenticity, ethical production, and the beauty of every form. Discover LUUKAA.
• •Natural Fibers. Unnatural Style. Uniquely LUUKAA. Experience the luxurious feel of linen and cotton, transformed into avant-garde yet wearable art. LUUKAA champions sustainable elegance and designs that speak to the modern, conscious woman. Wear Your Values.