Brand Tone

Professional, design-focused, and customer-centric, aiming to be an inspiring and reliable source for stylish lighting.

Brand Values

• •Design & Aesthetics: A core value is providing lighting that is not just functional but also enhances the beauty and style of a space.
• •Quality: Commitment to offering durable and well-made products.
• •Customer Satisfaction: Stated as a "top priority," with efforts to provide good service and a wide selection.
• •Accessibility: Aiming to offer a diverse range of lighting options suitable for various styles and budgets.
• •Inspiration: Providing ideas and resources (like a blog) to help customers make informed and stylish choices.

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document that explicitly defines Lustria's tone (e.g., "Inspiring, Elegant, Helpful, Assuring") and provides examples of "do's and don'ts" for word choice, sentence structure, and common phrases. This ensures everyone writing for the brand is aligned.
• •Focus on "Transformation" and "Ambiance": Consistently use language that evokes how Lustria’s lighting can change a space for the better, creating desired moods and enhancing style. Words like "transform," "elevate," "craft," "ambiance," "atmosphere," "radiance," and "elegance" should be staples.
• •Highlight Quality and Design Expertise: Emphasize the "designer" aspect, "quality craftsmanship," "curated collections," and "stylish" or "trendy" nature of the products. This reinforces the brand's commitment to aesthetics and durability.
• •Maintain a Helpful and Accessible Approach: Even when being aspirational, ensure the language is clear, welcoming, and offers solutions. Encourage interaction (e.g., "Need advice? Contact us," "Explore our blog for tips"). This balances the high-end feel with customer-centricity.
• •Review and Refine Regularly: Periodically audit all customer-facing copy (website, social media, emails, ads) to ensure it aligns with the defined brand tone. Gather feedback and make adjustments as the brand evolves or if inconsistencies are found. This is particularly important given the mixed reviews on service, ensuring the projected tone matches the desired customer experience.

Social Perception

The public perception appears to be that Lustria offers desirable, stylish lighting products, but the brand is somewhat let down by inconsistencies in delivery and mixed customer service experiences, potentially linked to its sourcing and fulfillment model.

Copy Examples

• •Headline: Illuminate Your World with Elegance. Body: Discover Lustria's curated collection of designer lighting. From statement chandeliers to subtle ambiance, find the perfect fixtures to transform your space and reflect your unique style. Quality craftsmanship, inspiring designs.
• •Headline: More Than Just Light. It's an Atmosphere. Body: At Lustria, we believe lighting is key to creating a home you love. Explore our extensive range of modern and timeless pieces, designed to enhance every room. Let us help you craft your perfect ambiance.
• •Headline: Style, Quality, and Radiance Delivered. Body: Looking for that ideal lighting solution? Lustria offers a diverse selection of high-quality lamps, pendants, and wall lights to suit every taste and budget. Shop online for inspiring designs and bring a new light to your interiors.
• •Headline: Your Vision, Beautifully Lit. Body: Find the inspiration and the lighting to bring your interior design dreams to life. Lustria’s collection is handpicked for its style and durability. Need advice? Our team and design blog are here to guide you.
• •Headline: The Art of Illumination, Simplified. Body: Lustria makes finding exquisite lighting effortless. Browse our online store for a wide array of stunning fixtures, from contemporary to classic. Elevate your home with pieces that speak to quality and sophisticated design.