Tono de Marca

relatable, hopeful, and straightforward

Valores de Marca

• •simplicity
• •natural solutions
• •efficacy

Mejores Prácticas

• •Lead with the Problem, Solve with Simplicity: Always start by acknowledging the customer's frustration (hair in the drain, thinning temples). Then, present your 2-ingredient formula as the simple, straightforward solution.
• •Emphasize "Natural" and "Science-Backed": Consistently use terms like "natural," "clean," "plant-based," and "cold-pressed" alongside "science-backed" and "DHT-blocker" to build trust and appeal to your target audience.
• •Show, Don't Just Tell, with Testimonials: Feature customer quotes and before-and-after photos prominently. Use specific, relatable results like "less irritation," "baby hairs are real," and "not clogging the drain anymore."
• •Maintain a Hopeful and Reassuring Tone: Your copy should inspire confidence. Use positive language and reinforce trust with mentions of the 90-day money-back guarantee.
• •Be Direct and Transparent in FAQs: Address sensitive questions about side effects, cost, and vegan status head-on. This transparency builds credibility and shows you understand your customers' concerns.

Percepción Social

positive, albeit with some skepticism associated with a new online brand

Ejemplos de Copy

• •Tired of seeing more hair in the drain? Our 2-ingredient, science-backed formula helps reduce shedding in the first month. Get 50% off your first order.
• •Your barber will notice. Thicker, fuller hair is possible.
• •(Image of the product bottle) Meet the simple, natural solution to hair thinning. Two powerful, plant-based DHT blockers. That’s it. No harsh chemicals, no complicated routine. Just results.
• •Confidence is growing it back. Join thousands of men who are seeing real results with Lustree Co. 90-day money-back guarantee.
• •From "Is my hair thinning?" to "My hair feels fuller than ever." That's the Lustree Co journey. Backed by nature, created from a real need. Swipe to see Mark's 3-month results.