Brand Tone

Empathetic, Reassuring, and Empowering

Brand Values

• •Support
• •Comfort
• •Well-being
• •Confidence
• •Trust

Best Practices

• •Speak Directly to Her: Use "you" and "your" to create a personal connection. Frame benefits around her experience (e.g., "You'll feel..." instead of "The product has...").
• •Use Empathetic Language: Incorporate words like "gentle," "support," "comfort," "relief," and "ease." Acknowledge the reality of pregnancy discomforts before presenting the solution.
• •Focus on Benefits, Not Just Features: Instead of saying "Made of elastic," say "Stretches for the perfect fit as your belly grows." The benefit is adaptability and long-term use.
• •Maintain a Positive and Empowering Outlook: While acknowledging challenges like pain, the overall message should be uplifting. The product is a tool to help her thrive during pregnancy, not just survive it.
• •Be Consistent Across All Channels: The reassuring, supportive tone used on the website should be the same tone used in emails, social media captions, and customer service interactions to build a cohesive and trustworthy brand experience.

Social Perception

By specializing in maternal wellness, LustraGlow can aim to be perceived as a dedicated, expert source for pregnancy comfort solutions. Positive social perception will be built through testimonials, user-generated content from happy mothers, and engagement with the pregnancy and parenting community.

Copy Examples

• •Embrace Your Bump. Support Your Body. Rediscover comfort during every trimester with the band that moves with you.
• •That pregnancy glow isn’t just a myth—it’s the strength and beauty you carry every day. Our mission is to help you feel it. ✨ #LustraGlow #PregnancyJourney #MaternalWellness
• •LustraGlow was born from a simple idea: that every mother deserves to feel supported, comfortable, and confident. We design thoughtful solutions to ease the aches and pains of pregnancy, so you can focus on the magic of the moment.
• •Tired of back pain? Find your relief inside.
• •Made from ultra-soft, breathable bamboo viscose, our support band feels like a gentle hug for your belly. It provides the stability you need to stay active and reduces pressure on your lower back, letting you enjoy your day, your way.