Brand Tone

Sophisticated & Elegant, Trustworthy & Professional, Passionate & Knowledgeable, Aspirational & Exclusive

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Trust & Security
• •Customer Satisfaction & Service
• •Value & Investment
• •Passion

Best Practices

• •Prioritize 'Authenticity' and 'Trust' in all Messaging: Consistently use terms like 'authenticated,' 'guaranteed authentic,' 'secure,' and 'verified' to reinforce this core value.
• •Use sophisticated and elegant language: Words like 'iconic,' 'timeless,' 'curated,' 'heritage,' and 'exquisite' align with this.
• •Showcase expertise and passion, engaging customers on a deeper level.
• •Be Transparent and Professional: Clearly communicate processes, especially regarding authentication and sales.
• •Ensure all customer interactions are handled with professionalism, reinforcing the trustworthiness of the brand.

Social Perception

Trusted Source for Authentic Luxury, Provider of High-Quality Products, Professional and Communicative, Provider of Desirable and Timeless Pieces

Copy Examples

• •The Hermès Kelly: More than a handbag, it's a piece of history, a testament to exquisite craftsmanship.
• •Each piece is selected for its quality, heritage, and enduring value.
• •At Lusso e Rosas, we ensure every detail is verified, so you can acquire with absolute confidence.
• •Born from a passion for timeless luxury and a vision to make it an attainable asset, Lusso e Rosas is your trusted partner in acquiring authenticated designer pieces.
• •We blend expertise with a commitment to integrity, ensuring every item we offer is a true investment in style.