Brand Tone

Friendly and Approachable, Inspiring and Aspirational, Playful and Fun, Passionate and Enthusiastic, Helpful and Supportive

Brand Values

• •Human Connection & Community: BRING PEOPLE TOGETHER, fostering a sincere bond with customers, and aiming to mark the hearts of people.
• •Comfort & Well-being: A central theme is to LIVE COMFORTABLY without compromising on comfort, look, or quality.
• •Inspiration & Design: Creating furniture that inspires and allows people to dream, designed with expertise in their Quebec workshop.
• •Quality & Local Craftsmanship: Emphasis on Mobilier Québécois and designing collections in their Quebec workshop with a focus on quality materials.
• •Fun & Enjoyment: Making the process of furnishing a home and the shopping experience itself pleasurable and fun.
• •Customer-Centricity: Prioritizing the customer experience through personalized service, customization, and creating welcoming environments.
• •Authenticity: Presenting a product offering that reflects us.

Best Practices

• •Develop a Brand Voice Guide: Document LUSINE's specific tone (friendly, inspiring, playful, helpful), key messaging themes (comfort, fun, Quebec design, human connection), "words we use/don't use," and provide examples. Share this with anyone creating content.
• •Embrace Storytelling: Share the stories behind the designs, the Quebec craftsmanship, or how customers live with LUSINE furniture. This naturally brings out the brand's passion and human-centric values.
• •Be Genuinely Playful and Engaging (especially on social media): Continue leveraging humor, interactive content like quizzes or challenges, and behind-the-scenes glimpses. This reinforces the "fun" aspect of the brand. Ask questions to encourage interaction.
• •Prioritize "You" over "We": Focus copy on the customer's needs, dreams, and how LUSINE can help them achieve their ideal living space. Make it about their experience and inspiration.
• •Keep it Human and Relatable: Avoid overly formal or technical jargon. Use contractions and a conversational style that mirrors how people actually speak. Reflect the "human and relaxed approach" of the showrooms in all communications.

Social Perception

A stylish and modern Quebec-based brand offering quality, locally designed furniture and decor; a company that provides an engaging, fun, and unique shopping experience, differentiating them from more traditional furniture stores; customer-focused, offering personalized services and customization, leading to a positive customer relationship; approachable and relatable, especially to a younger, design-conscious audience, due to their active and playful social media presence; a brand that successfully blends aesthetic appeal with comfort and functionality.

Copy Examples

• •Ready to press pause and *actually* enjoy your living room? 😉 Our [Sofa Name] modular isn't just a pretty face – it's your new command center for comfort, laughter, and those 'just one more episode' nights. Designed in Quebec, because home should feel like *you*. ✨ #LUSINEdesign #QuebecFurniture #HomeComfort #LivingRoomGoals #BringPeopleTogether
• •Life's too short for boring furniture. At LUSINE, we're serious about comfort, but not *too* serious about, well, anything else! Get furniture that gets you. #LUSINEquebec #HaveFunLiveComfortably #InteriorDesign #PlayfulHome #QuebecMade
• •Your gatherings? Unique. Your style? Unmistakably you. Your dining table? It should be too! 🍽️ Swipe to see how you can customize your dream LUSINE table – from size to finish. Let's create a space that tells your story. Visit our showroom or design yours online! #LUSINE #CustomFurniture #DiningInspiration #QuebecDesign #MadeForYou
• •Don't just furnish your home. LUSINE it! ✨ Discover Quebec-designed furniture that brings people together, sparks joy, and lets you live comfortably (and stylishly!). Let's make your home a happy place. [Shop New Arrivals] [Visit a Showroom]
• •Psst... Your Dream Space is Calling (and it's cozier than ever!) 🛋️ Hey [Customer Name], Ready to fall in love with your home all over again? At LUSINE, we believe your space should inspire you daily. From plush sofas made for movie marathons to dining tables perfect for sharing stories, discover pieces designed in Quebec to help you live comfortably and have more fun. Let's dream up your perfect room together!