Brand Tone

Celebratory & Joyful, Fun & Energetic, Trendy & "Insta-worthy", Empowering & Inclusive (aspirational), Helpful & Approachable

Brand Values

• •Celebration
• •Joy
• •Making Moments Memorable/Elevated
• •Quality & Aesthetics
• •Empowerment & Support
• •Community & Togetherness
• •Creativity & Customization

Best Practices

• •Always Circle Back to "Celebration" and "Joy": Ensure copy, regardless of the platform, reflects the core idea of making moments special and finding happiness in them. This is their "why."
• •Use Vibrant, Positive, and Energetic Language: Words like "pop," "epic," "dazzle," "magic," "celebrate," "joyful," and "Insta-worthy" align with their visual identity and brand feel. Keep exclamation points for genuine excitement.
• •Emphasize the "Insta-worthy" Outcome: Highlight how Lushra products and services help create shareable, beautiful moments, appealing to a social media-savvy audience.
• •Maintain a Helpful and Empowering Voice for DIY Content: When addressing DIYers, the tone should be encouraging, supportive, and make the process seem fun and achievable.
• •Be Authentic and Relatable, Especially on Social Media: While trendy, avoid overly corporate jargon. Connect with the audience by being human, sharing the founder's inspiring mission where appropriate, and fostering a sense of community. The brand is "woman-owned, led, & operated," which can be a point of connection.

Social Perception

Positive, Trendy & Modern, Aspirational but Accessible, Premium (with some price sensitivity), Engaged with Community, Accountability

Copy Examples

• •Instagram Post (Image: Stunning balloon arch at a birthday party): "Making your moments POP! ✨ Level up your next celebration with a Lushra balloon garland. Because every milestone deserves to be Insta-worthy. Shop DIY kits or let us style your dream event! #LushraParty #CelebrationMode #InstaWorthyEvents #BalloonArt"
• •Website Banner (Promoting DIY Kits): "Your Party, Your Rules, Our Pop! 🎉 Unleash your inner party stylist with Lushra's easy DIY Balloon Kits. Everything you need to create breathtaking backdrops and celebrate in style. Let's make some magic! #DIYPartyDecor #LushraLifestyle #CelebrateJoyfully"
• •Email Subject Line (for a seasonal promotion): "Sip, Sip, Hooray! 🥂 Get Ready to Dazzle with Lushra's Holiday Collection!"
• •TikTok Video Caption (Fast-paced video showing various party setups): "Life's too short for boring parties! 🚀 We're here to make every celebration an EPIC one. What are you celebrating next? Drop it in the comments! 👇 #PartyWithLushra #EventStyling #JoyfulMoments #CelebrateEverything #DallasEvents"
• •Facebook Ad (Targeting bachelorette party planners): "She Said Yes! 💍 Now Let's Plan the Most Epic Bachelorette! From 'Dazed & Engaged' to 'Last Toast On The Coast,' Lushra has the perfect Insta-worthy decor to make her last fling unforgettable. Shop themes or customize your own! #LushraBachelorette #BridalTribe #PartyPlanning #InstaWorthyBach"