Brand Tone

Empowering & Confident, Creative & Playful, Trendy & Stylish, Proudly Mexican, Approachable & Friendly

Brand Values

• •Empowerment
• •Individuality & Uniqueness
• •Quality
• •Mexican Identity & Craftsmanship
• •Creativity & Personal Expression
• •Connection & Gift-Giving

Best Practices

• •Embrace "Empowerment" Consistently: Use active, confident language. Focus on how the products make the customer *feel* (e.g., "Feel confident," "Own your style," "Express your uniqueness").
• •Highlight "Mexican Pride" Subtly and Overtly: Regularly mention "Hecho en México" or "Diseño Mexicano" where appropriate. Infuse a sense of warmth and cultural pride into the narrative.
• •Maintain a "Creative and Unique" Voice: Use vivid descriptions. For customizable items, emphasize personalization and self-expression (e.g., "Your personal touch," "Design your story").
• •Stay "Approachable and Feminine": While empowering, the tone should remain welcoming, friendly, and celebrate femininity in its diverse forms. Avoid overly aggressive or exclusive language.
• •Ensure Visual and Textual Harmony: The visual style of product photography and website/social media design should match the copy's tone – vibrant, stylish, and reflecting quality. The current website and TikTok for accessories generally do this well.

Social Perception

Positive Association with Mexican Design, Innovative and Engaging (for accessories), Limited Public Feedback (for clothing line), Academic/Professional Recognition, Engagement on TikTok

Copy Examples

• •Headline: Define Your Moment. Discover Lush & Berries. Body: More than just clothing, it's your statement to the world. Crafted in Mexico, designed for the woman who owns her story. Shine with confidence, embrace your unique style.
• •Headline: Uniquely You. Beautifully Mexican. Body: Lush & Berries brings you fashion that empowers. From trend-setting apparel to personalized treasures from our Lab, express the vibrant, confident woman you are. Quality you can feel, designs that inspire.
• •Headline: Create. Express. Connect. With Lush & Berries. Body: Dive into a world of color and creativity! Whether it's a statement dress that turns heads or a personalized charm that tells your story, our pieces are made with love in Mexico to help you feel unique and special.
• •Headline: The Art of Being You. Perfected by Lush & Berries. Body: Find those special pieces that speak to your soul. We blend innovative design with quality craftsmanship, all proudly Mexican. Dress with intention, live with empowerment.
• •Headline: Your Style, Your Story. Made in Mexico. Body: At Lush & Berries, we believe fashion is a celebration of you. Discover apparel that makes you feel confident and empowered, and explore our Lab to create unique accessories that are all your own.