Brand Tone

Predominantly Promotional and Direct, Informal and Accessible (especially on TikTok and Instagram), Helpful (in response to queries), Not Overly Sophisticated or Niche

Brand Values

• •Variety and Wide Selection
• •Value for Money/Affordability
• •Convenience
• •Trend-Awareness (especially on TikTok)

Best Practices

• •Focus on Clarity and Directness: Since the primary goal is sales, ensure product benefits and calls to action are clear and easy to understand. Avoid overly complex language.
• •Incorporate Visual Language: Use emojis appropriately (especially on social media) to add personality and visual appeal, making the promotional content feel more friendly.
• •Maintain a Helpful and Approachable Stance: When interacting with customers or writing product descriptions, aim to be helpful. Anticipate questions and provide useful information.
• •Adapt to the Platform, but Keep Core Messaging Consistent: While TikTok copy will be shorter and more trend-driven than a website product description, the underlying message of variety, value, and discovery should remain consistent.
• •Regularly Review and Refresh: Monitor which types of posts and captions get the most engagement. Don't be afraid to experiment with slight variations in tone (e.g., more playful for certain product categories) while keeping the core promotional and accessible nature. Ensure consistency across all customer touchpoints, from ads to post-purchase communication.

Social Perception

General E-commerce Retailer, Mixed Customer Experience, Source of Gadgets and Miscellaneous Items, Limited Brand Loyalty Focus

Copy Examples

• •✨ Brighten up your week! ✨ Discover amazing new arrivals at Lusha.ro – from clever home gadgets to the latest tech accessories. What are you searching for today? 😉 Shop now! 👉 [Link to website]
• •🤯 You NEED this [Product Name] in your life! Watch how it makes [Task] SO much easier. 🔥 Link in bio to grab yours! #LushaFinds #GadgetGoals #MustHave
• •🎉 WEEKEND DEALS ARE HERE! 🎉 Up to 50% off selected items at Lusha.ro!
• •Step into Spring! 🌷 Explore fresh finds for your home, garden, and style. Shop the new collection at Lusha.ro.
• •Which of these new gadgets is on your wishlist? 🤔 Vote now! A or B? 👇 Find them both at Lusha.ro! #TechTuesday #LushaGadgets