Brand Tone

Elegant & Aspirational, Friendly & Accessible, Informative & Reassuring, Enthusiastic & Passionate

Brand Values

• •Affordable Luxury
• •Quality Craftsmanship
• •Timeless Elegance & Style
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that clearly defines the brand's tone (e.g., "Elegant but Friendly," "Aspirational yet Accessible") with do's and don'ts. Include examples of keywords, phrases, and even emojis that align with this voice.
• •Prioritize "Elegant" and "Affordable Luxury": Ensure these core concepts are woven naturally into product descriptions, social media updates, and advertisements. Use descriptive adjectives that evoke quality and beauty (e.g., "dazzling," "exquisite," "radiant," "chic") while also reassuring customers of the value.
• •Maintain a Friendly and Reassuring Demeanor: Especially in customer service interactions, social media replies, and FAQs. Use welcoming language, address customers warmly (e.g., "Hi there!", "Thanks for reaching out!"), and provide clear, helpful information regarding materials, shipping, and returns.
• •Be Specific About Quality and Materials: Consistently highlight the use of Swarovski® crystals, 925 Sterling Silver, and hypoallergenic properties. This reinforces the "quality" and "care" aspects of the brand value, justifying the "luxury" claim at an affordable price point.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone. Solicit feedback and adapt as the brand evolves, ensuring all team members involved in content creation are aligned.

Social Perception

Generally, Lush Addiction is perceived positively by its customers. They are seen as a reliable source for pretty, fashionable, and affordable jewelry. The use of Swarovski crystals is a significant draw, lending an air of recognized quality and sparkle.

Copy Examples

• •✨ Introducing 'Celestial Dreams' – our new collection that captures the magic of the night sky. Each piece, adorned with genuine Swarovski® crystals and crafted in hypoallergenic 925 Sterling Silver, is designed to make you shine. Discover affordable luxury and elevate your everyday. Tap to explore or visit lushaddiction.com. #LushAddiction #CelestialDreams #SwarovskiJewelry #AffordableLuxury #NewCollection
• •🎁 Find the Perfect Sparkle for Her. Lush Addiction offers timelessly elegant jewelry, beautifully crafted with Swarovski® crystals and kind-to-skin materials. Starting from just $XX. Give a gift that shows you care, without breaking the bank. Shop our curated gift guide now! → [Link to Gift Guide] #GiftsForHer #LushAddiction #JewelryGift #ElegantSurprise #AffordableStyle
• •Dazzle with every turn. Our 'Seraphina Teardrop' earrings feature exquisite, precision-cut Swarovski® crystals that catch the light beautifully, set in polished 925 Sterling Silver. Hypoallergenic and lightweight for all-day comfort, these timeless beauties effortlessly transition from day to night. Experience affordable luxury and add a touch of sophisticated glamour to your collection. Materials: Genuine Swarovski® Crystals, 925 Sterling Silver. Dimensions: Xmm x Ymm.
• •Subject: ✨ A Little Sparkle Just For You | Your Exclusive Treat Inside! ✨ Hi [Customer Name], At Lush Addiction, we believe everyone deserves a touch of elegance, every day. That's why we craft beautiful, high-quality jewelry with genuine Swarovski® crystals and hypoallergenic materials, all at prices you'll love. As a special thank you for being part of our community, enjoy [Discount/Offer] on your next order. Treat yourself or someone special! Shop Now: [Link] With sparkle, The Lush Addiction Team
• •How to Effortlessly Elevate Your Work-From-Home Look: Feeling a bit blah in your WFH attire? A simple piece of jewelry can make all the difference! Try our 'Subtle Shine' pendant necklace – crafted from hypoallergenic 925 silver, it’s comfortable enough for all-day wear but adds that perfect touch of understated elegance to your video calls. It’s affordable luxury that boosts your confidence, one sparkle at a time. Read on for more tips...