Brand Tone

Empowering, Elegant, and Educational

Brand Values

• •Sexual Wellness and Empowerment
• •Quality and Safety
• •Discretion and Privacy
• •Elegance and Sophistication
• •Customer-Centric Innovation

Best Practices

• •Use an Empowering Lexicon
• •Prioritize Elegance in Description
• •Educate, Don't Just Sell
• •Maintain Discretion Across All Touchpoints
• •Develop a "Never Use" Word List

Social Perception

Customers are likely to perceive the brand as trustworthy, safe, high-end, aspirational, private, and discreet.

Copy Examples

• •Your Journey to Bliss Begins Now. True self-care is about honoring every part of you. Discover our collection, crafted with body-safe silicone and designed for your unique pleasure. It's not just a toy; it's an awakening.
• •The Art of Sensation. Sculpted for elegance, engineered for ecstasy. The Blossom Kiss G-Spot Vibrator is your invitation to explore new depths of pleasure. With ten whisper-quiet vibration modes and a silky, body-safe finish, it’s a masterpiece of intimate design. Embrace the connection.
• •Elegance. Empowerment. Exploration. Discover a new chapter in your sexual wellness journey. Shipped discreetly to your door.
• •More Than an Orgasm: 5 Ways Sexual Wellness Boosts Your Confidence.
• •The best secrets are the ones we keep for ourselves. Indulge in the luxury of self-discovery with Luselle. Your pleasure, delivered with complete privacy. #Luselle #SexualWellness #SelfCare