Brand Tone

Aspirational & Elegant, Helpful & Inspirational, Friendly & Engaging, Enthusiastic & Passionate

Brand Values

• •Quality
• •Style & Aesthetics
• •Customer Transformation
• •Experience
• •Making a Difference

Best Practices

• •Embrace "Luscious" Language: Consistently use evocative and sensory words that reflect the brand name and the desired feel of the products (e.g., stunning, captivating, elegant, radiant, plush, dream, inspire, transform).
• •Maintain an Aspirational yet Attainable Voice: While showcasing luxury and high style, ensure the tone remains welcoming and suggests that customers *can* achieve their desired look with Luscious Homewares. Avoid overly exclusive or intimidating language.
• •Focus on the "Why": Go beyond describing product features; highlight the *feeling* or *transformation* a product brings to a home (e.g., "Create a sanctuary," "Add a touch of glamour," "Bring your vision to life").
• •Visual and Textual Harmony: Ensure the copy directly complements the visual style. If the image is elegant and luxurious, the copy should echo that sophistication.
• •Consistent Engagement Style: When interacting with customers on social media, maintain the established friendly, helpful, and enthusiastic tone. Personalize responses where possible to build rapport.

Social Perception

Seen as a Source for Stylish/Luxury Decor, Appreciated for New Arrivals and Styling Ideas, Australian Based, Boutique Appeal

Copy Examples

• •Instagram Post (New Arrival - Vase): Introducing the 'Serene Swirl' art glass vase ✨. Let its luscious curves and captivating colours transform your favourite corner from simple to stunning. Dare to dream in decor. #LusciousHomewares #HomeDecor #InteriorStyling #NewCollection #LuxuryLiving
• •Facebook Ad (General Brand Awareness): Tired of the mundane? 🤔 At Luscious Homewares, we believe every home deserves a touch of luxury and personality. With over 15 years of inspiring design dreams, discover our curated collection of quality homewares and let us help you create a space you truly love. Visit our Revesby showroom or shop online! [Link] #LusciousHomewaresAU #AustralianHomes #HomeInspo #QualityDecor
• •TikTok Video Caption (Styling Tip): Shelf styling 101! ✨ Watch how we take this plain shelf to a 'wow' moment with a few key Luscious pieces. Small changes, big impact! 😉 Shop the look via the link in bio. #LusciousBTQ #Shelfie #DecorHacks #HomeStylingTips #AestheticHome
• •Website Banner (Homepage): Your Dream Home Awaits. Discover Luscious Homewares – Where Quality Meets Inspired Design. Shop our exclusive collections.
• •Email Newsletter Subject Line (Sale Promotion): ✨ Unlock Luscious Savings! ✨ Up to 30% Off Selected Decor To Elevate Your Space.