Brand Tone

Creative, Community-Centric, and Enthusiastic.

Brand Values

• •Craftsmanship and Quality
• •Community and Exclusivity
• •Customer Engagement

Best Practices

• •Prioritize the 'VIP' Language: Always refer to your core customers as 'VIPs' or part of an exclusive community. Use language that reinforces their insider status (e.g., 'first look,' 'exclusive,' 'just for you').
• •Lead with the 'Handmade' Story: In product descriptions and social posts, consistently use words like 'handmade,' 'handcrafted,' 'made with care,' and 'unique' to reinforce the brand's core value of craftsmanship.
• •Create Excitement and Urgency: Frame product launches as 'drops.' Use countdowns, sneak peeks, and phrases like 'limited quantities,' 'gone for good,' and 'fastest fingers first' to make shopping feel like a fun, time-sensitive event.
• •Keep it Playful and Personable: Use emojis, enthusiastic language (e.g., 'Yay!,' 'So excited!'), and creative collection names. The tone should feel like it's coming from a person (the creator), not a large corporation.
• •Funnel Communication to the Community: In public posts and on the website, consistently encourage customers to join the Facebook group for the best experience, latest news, and direct support. This reinforces the value of community and keeps the brand's ecosystem strong.

Social Perception

The brand is perceived as a small, specialized boutique for high-quality, handmade children's hair accessories. The strategy of funneling customers into a private Facebook group cultivates a highly positive and controlled environment. Members of this group are likely to be loyalists and brand advocates. The public-facing perception is that of a creator-led business focused on a niche product line. The limited external reviews or mentions mean the brand’s reputation is primarily managed within its own ecosystem. This insular approach builds strong loyalty but may limit broader brand discovery.

Copy Examples

• •Spill the tea! 🤫 Our new 'Sweet Treats' collection just dropped on the site! These handmade clay clips are sweet enough to eat (but please don't!). ✨ Tap the link in our bio to snag yours before they're gone. As always, our VIPs in the Facebook group got the first look! #HandmadeWithLove #LuRoseCo #KidsFashion #BowSeason
• •Hello, VIPs! ❤️ To thank you for being the best part of LuRose Co, we're doing a surprise 'Ready-to-Ship' drop tonight at 8 PM EST, exclusively for this group! Get your fast fingers ready for some one-of-a-kind designs that won't be restocked. Who's excited?!
• •Don't walk, RUN! 🏃‍♀️ Our Monday Mystery bundles are live. Limited quantities available. Get yours and unbox a little bit of handmade happiness!
• •Psst... A little birdy told us new bows just hit the shop! 🤫
• •The 'Ocean Breeze' Faux Leather Bow: Handcrafted with care from premium, soft-touch faux leather, this bow is designed to stay put through all of life's little adventures. Each piece is uniquely made, just like the little one who will wear it. Measures 3 inches wide and is attached to a gentle, no-slip clip.