Brand Tone

Artistic & Handcrafted, Witty & Humorous, Personal & Authentic, Eco-Conscious, Approachable & Friendly, Slightly Vintage/Retro

Brand Values

• •Creativity & Original Design
• •Craftsmanship & Quality
• •Authenticity & Personality
• •Sustainability & Eco-Friendliness
• •Connection & Expression

Best Practices

• •Embrace the "Handmade" Narrative: Consistently use words like "hand-pulled," "hand-screen-printed," "crafted," "studio," and "artisan" to reinforce the quality and personal touch.
• •Inject Personality & Wit: Don't be afraid to be clever, slightly snarky (where appropriate for the product), and conversational. Use humor that aligns with the card designs.
• •Highlight Eco-Credentials Authentically: Weave in mentions of sustainable practices and materials naturally; it's a core value, not just a buzzword. For example, "Printed with love (and eco-friendly inks!)".
• •Speak Directly to the "Thoughtful & Unique" Shopper: Address customers who are looking for something different, personal, and not mass-produced. Use phrases like "say it your way," "stand out from the mailbox clutter."
• •Maintain Visual-Verbal Cohesion: Ensure the copy's tone matches the visual style of the products – artistic, clean, with a touch of whimsy or vintage charm where applicable. If a card is funny, the description can be too.

Social Perception

Customers perceive Lure Paper Goods as a provider of high-quality, unique, and artistically designed paper products. The handmade aspect and the screen-printing technique are appreciated for their tactile and distinct look. The humor in many of their cards is a significant draw for customers looking for something beyond generic greetings. The brand is seen as eco-conscious and thoughtful in its material choices. There's an appreciation for supporting a small, passionate business run by designers. They are recognized as a good source for gifts.

Copy Examples

• •Instagram Post (New Card Launch): "Fresh off the press and inked by hand! 🤚✨ Say 'Happy Birthday' like you *really* mean it with our latest screen-printed gem. Warning: may cause actual laughter. Link in bio to snag yours (and maybe one for yourself, we don't judge). #LurePaperGoods #ScreenPrinted #HandmadeCards #FunnyBirthdayCard #EcoFriendlyStationery"
• •Website Product Description (Journal): "This isn't just a journal; it's a vessel for your brilliant thoughts, half-baked ideas, and those doodles you swear mean something profound. Hand-screen-printed with eco-friendly inks on 100lb certified paper, because your genius deserves the good stuff. Plus, it lays flat – take that, annoying journal bumps! #LurePaperGoods #HandmadeJournal #EcoFriendly #WriteItDown #MadeInOrlando"
• •Facebook Ad (General Brand Awareness): "Tired of greeting cards that say... well, nothing? Lure Paper Goods offers hand-pulled, heart-crafted, and sometimes hilariously honest screen-printed cards and paper goods. Designed and printed in our Orlando studio with a whole lotta love and eco-friendly materials. Find the perfect way to say it. Shop now! [Link] #SupportSmallBusiness #ArtisanGoods #UniqueGifts #GreetingCards"
• •Email Newsletter Snippet (Highlighting Eco Values): "Did you know your favorite Lure Paper Goods creations are as kind to the planet as they are cool? 🌿 We meticulously screen print each piece by hand using non-toxic, water-based inks on FSC® Certified, Rainforest Alliance Certified™ paper (phew, that's a mouthful!). Look good, feel good, do good. Explore our latest eco-chic designs! #SustainableStationery #EcoConscious #LurePaperGoods"
• •Twitter Post (Engaging Question): "What's the funniest thing you've ever read in a greeting card? We're always looking for a good chuckle! 😉 All our cards are designed to bring a smile (or an eyebrow raise). #LurePaperGoods #CardHumor #StationeryAddict #Handmade"