Brand Tone

Elegant & Sophisticated, Artistic & Inspired, Passionate & Dedicated, Authentic & Heritage-Rich, Personal & Inviting

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Heritage & Tradition
• •Innovation within Tradition
• •Artistic Inspiration & Connection to Barcelona
• •Authenticity & Understated Luxury
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., Elegant, Artistic, Passionate), approved vocabulary, and "words to avoid." Share this with anyone creating content.
• •Immerse in Barcelona's Art & Heritage: Continuously draw inspiration from LUPO's core identity – its connection to Barcelona, Gaudí, and Mediterranean artistry. Let this authentically infuse the language.
• •Spotlight Craftsmanship & Materials: Consistently use descriptive, evocative language that highlights the quality of the leather, the skill of the artisans, and the intricate details of the design and production process.
• •Maintain an Understated Elegance: Avoid overly loud, aggressive, or overtly trendy language. Focus on sophistication, timeless appeal, and the intrinsic value of the product rather than flashy claims.
• •Storytelling over Hard Selling: Weave narratives around the inspiration, the heritage, and the journey of each piece. Connect with the customer on an emotional and aspirational level, inviting them into the LUPO world.

Social Perception

Positive for Design and Quality, Seen as a Luxury, Artisanal Brand, Appreciated for its Heritage, A "Discovery" Brand, Good Customer Service

Copy Examples

• •Headline: LUPO Barcelona: Where Heritage is Woven into Every Stitch. Body: Discover the Abanico, an icon of design born from Barcelona's heart. More than a bag, it's a century of artistry, sculpted from the finest Spanish leather by master artisans. Feel the tradition, embrace the timeless.
• •Social Media Post (with image of a bag in an architectural setting): Inspired by the organic forms of Gaudí, crafted for the modern woman. Each LUPO piece is a dialogue between art and leather, a whisper of Barcelona's soul you can carry. What inspires your style? #LupoBarcelona #ArtisanLeather #TimelessElegance
• •Product Description Snippet: The [Bag Name]. Experience the caress of meticulously selected full-grain leather, shaped by hands that honor a legacy of Ubrique craftsmanship. An embodiment of understated luxury, designed to be not just an accessory, but a cherished companion.
• •Email Subject: An Invitation: Experience the Art of LUPO Barcelona Email Body Snippet: Step into a world where Mediterranean light meets artisanal passion. At our Barcelona flagship, discover leather that tells a story, and designs that capture the city's vibrant spirit. Allow us to guide you to your perfect piece.
• •Brand Story Snippet (for "About Us" or blog): From the historic streets of Barcelona to the renowned ateliers of Ubrique, LUPO's journey is one of unwavering dedication to beauty and quality. We don't just make bags; we craft legacies, blending innovative design with the enduring soul of Spanish leatherwork.