Brand Tone

Elegant & Sophisticated, Warm & Friendly, Empathetic & Understanding, Aspirational yet Relatable, Positive & Uplifting

Brand Values

• •Comfort
• •Quality & Exclusivity
• •Versatility
• •Femininity & Empowerment
• •Authenticity & Passion
• •Attention to Detail

Best Practices

• •Prioritize Elegant Comfort: Always ensure the language evokes both sophistication and ease. Use words that are refined yet warm (e.g., exquisite, graceful, cherish, cocoon, serene, effortless).
• •Speak to Versatility: Highlight how the garments fit into various aspects of a modern woman's life – from home office to relaxation, and those little moments in between. Use phrases like seamlessly transitions, your companion for, designed for every moment.
• •Emphasize Uniqueness and Quality: Gently remind the audience of the special designs and the care invested in each piece. Words like unique, exclusive, crafted with passion, attention to detail reinforce this.
• •Maintain a Warm and Empathetic Voice: Address the customer directly and with understanding. Use inclusive and uplifting language that makes them feel seen and valued. Phrases like you deserve, feel beautiful, embrace your comfort.
• •Stay Visually Consistent with Language: Ensure the copy always aligns with the bright, airy, and feminine aesthetic of the brand's visuals. The words should paint a picture that matches the images and videos. Avoid overly casual slang or overly formal, stiff language.

Social Perception

High-Quality Loungewear, Stylish & Unique, Comfort-Focused, Trustworthy, Aspirational Brand for Self-Care, Good Customer Service

Copy Examples

• •Instagram Post (Image: Woman smiling, wearing a Lupites robe, holding a coffee cup by a window): Embrace the day with grace and comfort. Our [Product Name] robe isn't just loungewear; it's your versatile companion from sunrise sips to sunset unwinds. Feel beautiful, effortlessly. ✨ #Lupites #ComfortInStyle #EverydayElegance #HomeOfficeChic
• •Website Product Description Snippet (for a versatile pajama set): Discover the art of refined relaxation with our [Product Name] Set. Crafted with love and an eye for detail, its unique design transitions seamlessly from your most restful nights to your most productive mornings. Because you deserve to feel exquisite, always.
• •Email Subject Line (for a new collection launch): Just In: Unveiling New Designs to Elevate Your Comfort ✨ Email Body Snippet: Hello [Customer Name], prepare to indulge in a new wave of elegance. Our latest Lupites collection has arrived, blending unique artistry with the unparalleled comfort you love. Designed for every facet of your day...
• •Facebook Ad Headline: Lupites: Unique Designs, Unmatched Comfort. Elevate Your At-Home Style. Ad Body: Tired of choosing between comfort and style? With Lupites, you don’t have to. Our exclusive collection of pajamas and robes brings you versatile elegance for every moment. Shop now and transform your everyday.
• •Instagram Story (Series of images/videos showcasing a product's versatility): Slide 1 (Text over image): From Bed to Desk... Slide 2 (Text over image): ...to Your Moment of Zen. Slide 3 (Text over image): The [Product Name] Set. Uniquely You, All Day Long. Shop via link in bio!