Brand Tone

professional, informative, and solutions-oriented

Brand Values

• •Innovation
• •Efficiency
• •Growth
• •Collaboration/Partnership
• •Results-Oriented
• •Summation/Value Addition

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document outlining the brand's tone, style, approved terminology, and "words to avoid." This ensures everyone writing for the brand is aligned.
• •Focus on Client Benefits, Not Just Features: While it's important to explain what you do, always frame it in terms of how it solves a client's problem or helps them achieve their goals. Use "you" and "your business" frequently.
• •Maintain Clarity and Conciseness: Avoid overly technical jargon or overly complex sentence structures. The language should be professional but easily understandable to a broad business audience. Get straight to the point while providing sufficient information.
• •Ensure Consistency Across All Platforms: Whether it's a website update, a social media post, or an email newsletter, the tone should remain consistent. Regularly review content across channels to ensure alignment.
• •Educate and Empower: Position the brand as a knowledgeable partner. Share insights, tips, and information that genuinely help the target audience, reinforcing expertise and building trust. The tone should be helpful and empowering, guiding clients towards solutions.

Social Perception

credible, knowledgeable, and reliable partner in digital transformation

Copy Examples

• •Headline: Unlock Your Business Potential: Seamless Digital Transformation with LUPER. Body: Is your business ready to thrive in the digital era? At LUPER, we craft bespoke digital solutions that streamline your operations, boost efficiency, and drive sustainable growth. Let's build your future, together.
• •Headline: Stop Wasting Time on Repetitive Tasks. Start Automating with LUPER. Body: Imagine reclaiming valuable hours each week. LUPER's intelligent automation services eliminate manual processes, reduce errors, and free up your team to focus on what truly matters – innovation and growth. Discover the power of smart digitalization.
• •Headline: Your Vision, Digitally Realized: Custom Software That Works for You. Body: Off-the-shelf solutions don't always fit. LUPER develops custom software perfectly tailored to your unique business needs and objectives. From concept to deployment, we deliver technology that empowers your success.
• •Headline: Data-Driven Decisions, Accelerated Growth: The LUPER Advantage. Body: In today's market, insight is everything. LUPER helps you harness the power of your data, providing clear analytics and strategic guidance to inform your decisions and accelerate your journey to success. Digitalization that truly adds up.
• •Headline: Future-Proof Your Business: Partner with LUPER for Expert Digital Consulting. Body: The digital landscape is constantly evolving. LUPER provides the expert guidance and strategic foresight your business needs to navigate change, embrace innovation, and secure a competitive edge. Let us be your trusted advisors in digital transformation.