Brand Tone

Personable, passionate, and community-focused; warm, inviting, and slightly humorous; playful, approachable, with a layer of sophisticated fun, balanced with a clear passion for their craft.

Brand Values

• •Community & Connection
• •Craftsmanship & Quality
• •Sustainability & Conscious Living
• •Experience over Product
• •Authenticity & Passion

Best Practices

• •Lead with "Sentertainment": Always frame the customer interaction as a fun, engaging experience, not just a transaction. Use playful and welcoming language in all copy, from social media replies to email newsletters.
• •Tell the Story Behind the Scent: Connect each fragrance to a memory, a feeling, or a place as the founders do. This reinforces the value of authenticity and helps customers build a personal connection to the product.
• •Emphasize Community and Locality: Regularly mention the Port Macquarie roots, the in-store experiences, and the use of Australian suppliers. This strengthens the brand's identity as a proud, local business.
• •Balance Playful with Professional: While the tone is friendly and fun (e.g., "Glow-Getter"), always ensure the underlying message communicates high quality, craftsmanship, and natural ingredients. The humor should feel like a bonus on top of a premium product.
• •Use "We" and "You": Write copy that speaks directly to the customer in a conversational manner. Using "we" (referring to the founders/the company) and "you" (the customer) creates a personal dialogue and strengthens the brand-customer relationship.

Social Perception

Overwhelmingly positive; perceived as a valuable local business with high quality and unique products. Known for a welcoming and friendly atmosphere, fostering a sense of community and creativity through experience-focused elements like workshops. Viewed as trustworthy, passionate, and creators of exceptional products.

Copy Examples

• •Remember those long, sun-drenched afternoons that smell like citrus and sea salt? We’ve bottled it. Introducing 'Coastal Haze,' our newest hand-poured soy candle. Crafted right here in Port Macquarie to bring that perfect moment back to you. Come have a sniff at our Blackbutt Road workshop! #LunicoCandleCo #Scentertainment #HandmadeInPortMacquarie #SoyCandles #NewScent
• •More Than a Candle. It's a Memory Waiting to Happen. Discover Our Hand-Poured Scents.
• •Ready for some scentertainment? ✨ You're invited to our Candle Making Workshop!
• •Evokes the feeling of a crackling campfire under a starry sky. Our Sandalwood + Clove candle wraps you in an earthy, spicy embrace, blending rich sandalwood with warm clove. It's nostalgia, hand-poured just for you. Perfect for quiet nights in and reconnecting with the present moment.
• •Don't Just Scent Your Home, Fill It With Joy. Experience Lunico Candle Co.