Brand Tone

Accessible, Direct, Youthful, Dynamic, Innovative, Value-driven

Brand Values

• •Accessibility
• •Innovation
• •Speed & Efficiency
• •Value for Money
• •Engagement
• •Audacity
• •Growing sense of Responsibility

Best Practices

• •Prioritize Clarity and Simplicity: The core message is about easy access to affordable eyewear. Avoid jargon and overly complex language. Keep sentences concise and to the point, reflecting the speed and directness of the service.
• •Emphasize Key Value Propositions Consistently: Always weave in the core benefits: affordability ("from 10€," "great prices"), speed ("in minutes," "ready fast"), and accessibility ("for everyone," "free eye exam").
• •Maintain an Energetic and Positive Voice: Especially in social media and advertising, use an upbeat, confident, and solution-oriented tone. This aligns with the dynamic and innovative image the brand projects.
• •Be Transparent (while being aspirational): While the "10€ in 10 minutes" is a powerful hook, ensure that broader communications subtly manage expectations by using phrases like "from 10€" or "for most corrections" to maintain credibility and address potential criticisms found in reviews. Highlight genuine quality aspects like "Origine France Garantie" for lenses.
• •Adapt to the Platform, Not the Core Tone: While the method of delivery might change (e.g., more visual on Instagram, more direct on Twitter), the fundamental tone of accessibility, value, and innovation should remain consistent across all channels. Ensure that even when using a more playful or trendy approach, it still reinforces the core brand values.

Social Perception

Disruptor/Game Changer, Budget-Friendly Solution, Mixed Trust Levels, Trendy/Modern (among younger demographics), Innovative

Copy Examples

• •Headline: See Clearly, Faster. Your Style, Your Price. Body: Why wait weeks and overspend? At Lunettes Pour Tous, get trendy prescription glasses ready in minutes, from just 10€. Vision, speed, and style – all within reach.
• •Social Media Post (Image: Diverse group of people happily wearing different styles of glasses): Text: Your look. Your budget. Our promise. Lunettes Pour Tous: Making amazing vision accessible to EVERYONE. Pop in store, get a free eye test, and walk out with new specs today! #GlassesForEveryone #AffordableEyewear #FastFashionOptical
• •Website Banner: Revolutionize Your Vision. Quality Glasses, Unbeatable Prices. Body: We're shaking up the optical world so you don't have to break the bank to see perfectly. Discover hundreds of frames and get your French-made lenses fitted while you wait.
• •Promotional Email Subject: visión nítida en minutos, ¡no en semanas! Body: Tired of the old optical runaround? Lunettes Pour Tous delivers stylish, quality eyewear at prices that make sense. Get your eyes checked for free and find your perfect pair, ready fast. Because good vision shouldn’t be a luxury.
• •Short Video Ad Script (Fast-paced visuals of people choosing frames, getting eye tests, glasses being made): (Voiceover - energetic, friendly): Blink and you’ll… see better! Lunettes Pour Tous. Awesome styles. Crazy fast. Seriously affordable. Your new glasses, from just 10€, ready in 10 minutes. What are you waiting for?