Brand Tone

sentimental, minimalist, and modern

Brand Values

• •Connection
• •Simplicity
• •Emotional Resonance
• •Modern Aesthetics

Best Practices

• •Maintain Emotional Language: Always use words that evoke feeling and connection. Focus on the "why" behind the product (staying close to loved ones) rather than just the "what" (a digital frame).
• •Emphasize Simplicity: In all communications, highlight how easy the product is to set up and use. Avoid technical jargon and focus on the seamless experience.
• •Use a Clean and Minimalist Aesthetic: Ensure all visual content, from the website to any future social media posts, reflects the modern and minimalist design of the product. This creates a cohesive and recognizable brand identity.
• •Center the Narrative on Connection: Every piece of copy should, in some way, relate back to the core value of connecting people. Use storytelling to show how the frame fits into the lives of families and friends.
• •Be Consistent Across All (Future) Channels: If the brand decides to expand to social media or other platforms, the sentimental, minimalist, and modern tone must be strictly maintained to build a strong and unified brand perception.

Social Perception

Due to the lack of an online presence beyond the official website, there is no discernible public or social perception of the brand. There are no customer reviews, social media comments, or forum discussions available to analyze. The brand exists in a controlled environment, with its perception being shaped solely by the messaging on its website. The name "Lunes" itself is associated with many other businesses, which could create confusion if the brand were to expand its online presence.

Copy Examples

• •The perfect gift is a shared memory. With the Lunes Frame, your favorite moments are always on display. Send photos and videos directly to your loved ones' frames and feel close, no matter how far apart you are. #LunesFrame #StayConnected #GiftIdeas
• •From your phone to their frame, instantly. The Lunes Frame makes sharing memories as easy as sending a text. No subscriptions, no hassle. Just pure connection.
• •Welcome to Lunes. We believe that memories are meant to be seen, not just stored. Discover how the Lunes Frame can bring your most cherished moments to life and keep you connected to the people you love.
• •More than just a frame, it's a window to your world. The Lunes Frame is a living album, constantly updated with the smiles, adventures, and everyday joys you share with your family and friends. It's the simplest way to say, 'I'm thinking of you.'
• •Share the love, for less. For a limited time, get 15% off the Lunes Frame and give the gift of endless memories. It's the perfect way to make someone's day, every day.