Brand Tone

Elegant, feminine, aspirational, poetic, and sophisticated, fostering self-expression and empowerment.

Brand Values

• •Quality & Durability
• •Accessibility
• •Femininity & Elegance
• •Creativity & Personalization
• •Passion

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive, elegant, and slightly romantic language. Words like "éclat" (sparkle/shine), "doré" (golden), "délicat" (delicate), "intemporel" (timeless), and "rêve" (dream) align well with the brand.
• •Focus on the "Why" Not Just the "What": Instead of just saying "stainless steel necklace," frame it as "a timeless piece designed to accompany you through life's moments, crafted from durable stainless steel to ensure it never fades." Connect the product features to the customer's life and aspirations.
• •Maintain a Consistent, Warm Tone: Whether writing a caption, an email, or a product description, the voice should always be warm, personal, and encouraging. Address the customer directly ("vous") to create a personal connection.
• •Highlight Core Values Repeatedly: Consistently weave in the key selling points—water-resistant, hypoallergenic, durable, customizable—as reasons to believe in the brand's promise of quality and personal expression. This reinforces value beyond just aesthetics.
• •Keep it Visually Cohesive: Ensure that the copy complements the visual identity. The clean, minimalist, and elegant aesthetic of the photos and videos should be mirrored by copy that is clear, uncluttered, and sophisticated. Use emojis sparingly and elegantly (e.g., ✨, 🌙).

Social Perception

Positive, high-quality, aesthetically pleasing, and desirable. Perceived as a boutique, 'small business' brand with a strong aesthetic, known for delicate, gold-toned jewelry that is pretty and practical for daily wear.

Copy Examples

• •Everyday elegance. Our gold-plated stainless steel jewelry accompanies you in every moment of your life, without ever losing its shine. Because you deserve to sparkle, simply. #LuneDorée #ResistantJewelry #EverydayElegance
• •From passion to creation. Lune Dorée was born from a dream: to offer you jewelry that tells your story. Each piece is lovingly assembled in our workshop, designed for you and made to last. Discover our universe. ✨ #Artisanat #JewelryPassion #LuneDorée
• •Your story, your jewel. With Lune Dorée, you are the creator. Layer, assemble, and create the jewelry that is uniquely yours. Ready to unleash your creativity? Visit our site! #CustomizableJewelry #CreateYourStory #LuneDorée
• •The only accessory you'll need. ✨ Water-resistant. Hypoallergenic. Effortlessly chic. #GRWM #StainlessSteelJewelry #ParisianVibe
• •Timeless Jewelry for Your Modern Life. Discover our collection of water-resistant, gold-plated stainless steel pieces designed to be lived in.