Brand Tone

Delicate, feminine, accessible, and focused on creating meaningful memories.

Brand Values

• •Meaning and Symbolism
• •Joy and Surprise
• •Femininity and Delicacy
• •Personalization
• •Quality and Craftsmanship

Best Practices

• •Emphasize the emotional connection and personal meaning behind the jewelry.
• •Highlight the 'wow' factor and surprise element, particularly when marketing gifts.
• •Use language that evokes feelings of joy, sentimentality, and connection.
• •Incorporate customer stories and testimonials to showcase the positive impact of the brand.
• •Maintain a delicate and feminine tone in visual and written content.

Social Perception

A brand that offers meaningful, personalized jewelry, perceived as a source of joy, surprise, and sentimental value, especially for gifting occasions. They are seen as creators of lasting memories and providers of uniquely beautiful and high-quality items.

Copy Examples

• •"Lune de Coeur: Creating memories, one precious piece at a time."
• •"Unwrap joy with our surprise gift boxes – because every moment deserves a 'wow'."
• •"Discover the magic of our moonstone collection, designed to bring balance and femininity to your soul."
• •"More than just jewelry, our pieces are tokens of love and connection."
• •"Crafted with care and intention, each creation from Lune de Coeur tells a unique story."