Brand Tone

Spiritual & Serene, Informative & Educational, Personal & Handcrafted, Empowering & Positive, Authentic & Mindful

Brand Values

• •Healing & Well-being
• •Artisanship & Quality
• •Spirituality & Connection
• •Individuality & Uniqueness
• •Ethical Practices
• •Intention & Mindfulness

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., spiritual, serene, empowering, informative), key vocabulary (e.g., energy, vibration, handcrafted, intention, sacred), phrases to use, and phrases to avoid. Share this with anyone creating content.
• •Immerse in Crystal Knowledge & Spirituality: Ensure copywriters have a good understanding of crystal properties, spiritual concepts, and the language used within these communities. This allows for authentic and knowledgeable communication.
• •Prioritize "Feeling" Words: Use emotive and sensory language that evokes calmness, peace, empowerment, and connection (e.g., gentle, soothing, vibrant, radiant, harmonize, align).
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy aligns with the visual aesthetic. For Lune Be Vra, this means pairing serene, uplifting copy with clean, beautiful imagery of the crystals and jewellery, often in natural or calming settings.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it consistently reflects the desired brand tone and values. Gather feedback and make adjustments as the brand evolves.

Social Perception

A niche, artisanal business catering to individuals interested in crystal healing, spirituality, and unique, handcrafted jewellery. Customers likely perceive the brand as a source of beautiful and meaningful jewellery, authentic in its spiritual claims and intentions, trustworthy due to the emphasis on quality and ethical sourcing, and a small business with a personal touch.

Copy Examples

• •Embrace tranquility with our handcrafted Amethyst pendant. Known as the stone of peace, Amethyst gently soothes the mind and spirit, inviting a sense of calm and clarity into your day. Each crystal is ethically sourced and chosen for its unique energy, set with love to be your companion on your journey to inner stillness. Wear it close to your heart and feel its serene vibrations.
• •New energies have arrived ✨. Discover our latest collection, 'Whispers of the Earth,' where each piece is a conversation between nature's artistry and mindful craftsmanship. Hand-selected crystals, brimming with ancient wisdom, are ready to align with your spirit. Which one calls to you? Explore the collection – link in bio. #LuneBevra #CrystalHealing #HandmadeJewellery #SpiritualJourney #NewBeginnings
• •Seeking more than just adornment? Lune Be Vra offers handcrafted crystal jewellery infused with intention and healing energy. Connect with the grounding power of Jasper, the loving embrace of Rose Quartz, or the clarifying light of Selenite. Find your energetic match and elevate your daily rituals. Shop our ethically sourced collection today.
• •In the quiet moments, remember to nurture your spirit. Our crystal companions are here to support your self-care journey, offering gentle reminders of your inner strength and capacity for peace. This week, we’re highlighting the calming energies of Blue Lace Agate – a perfect touchstone for mindful moments. Discover its soothing embrace.
• •At Lune Be Vra, we believe that jewellery can be a profound tool for connection – to ourselves, to the earth, and to the subtle energies that surround us. Each piece is more than an accessory; it's a handcrafted token of intention, a whisper of ancient wisdom, and a celebration of your unique light. We pour our hearts into sourcing beautiful, ethical crystals and crafting them into talismans for your spiritual path.